Strategic Media Acquisition Specialist

1 week ago


Toronto, Ontario, Canada Marketers on Demand Full time
Job Overview

Marketers on Demand is currently seeking a Strategic Media Acquisition Specialist to join our team in a freelance capacity (20-30 hours per week).

Responsibilities:
  • Purchasing media placements across TV, radio, out-of-home, and experiential platforms.
  • BUILDING strong relationships with media partners.
  • Monitoring the effectiveness and efficiency of traditional media campaigns.
  • Conducting thorough market analysis to identify trends, competitive placements, and new opportunities.
  • SUPPORTING the development of junior team members, providing training on traditional media buying processes and tools.
Requirements

We are looking for a candidate with:

  • A Bachelor's degree in Marketing, Advertising, Media Studies, or a related field.
  • 3-5 years of traditional media buying experience, including TV, radio, OOH, and experiential marketing.
  • A deep understanding of traditional media channels (ratings, reach, frequency metrics).
  • A strong ability to analyze performance data, identify trends, and make data-driven decisions.
  • Familiarity with media planning and buying tools (STRATA, Nielsen, or similar platforms).
Compensation

The estimated salary for this position is $80,000 - $120,000 per year, depending on experience.



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