Product Marketing Executive Sales Specialist

3 weeks ago

Canada BigHand Limited Full time
About BigHand

BigHand is a technology company that provides innovative solutions for busy legal professionals. Our mission is to deliver success for our clients by offering data and insights that increase value and profits. We empower our clients to provide a better experience for their customers while enabling their people to be their best.

We are a business driven by our values, which guide everything we do. Our team is dedicated to building a culture where we win together, learn from each other, give back to the community, believe in each other, and have fun.

About the Role

BigHand is seeking an ambitious Product Marketing Executive to drive the next phase of growth for our Workflow Management and Financial Operations verticals. Reporting to the Head of Product Marketing, the successful candidate will develop and execute go-to-market strategies, craft compelling product messaging, and position our offerings to resonate with legal professionals.

This role will work closely with the Product MD and Product Manager within our Workflow Management business to ensure marketing is contributing and delivering value at every stage of the product development process. The role also presents an exciting opportunity to establish product marketing activities for our financial operations products, which sit within our Financial Productivity business.

Due to the highly cross-functional nature of product marketing, this role will also work regularly with teams across the wider business, including product, marketing, sales, solutions, and customer success.

Key Responsibilities
  • Create the go-to-market positioning for our products
  • Bring current and new solutions and features to market and contribute to the ongoing product strategy
  • Work closely with the product MD and product manager to create and evolve value propositions
  • Build competitor and market analysis, with continuous monitoring and updating
  • Build, understand, and update ICPs (Ideal customer profiles) for both buyers and users of the products
  • Develop compelling audience messaging and content for each product/audience
  • Work with the revenue operations teams to create and enhance sales enablement materials
  • Work with teams across the business to ensure product enhancements are communicated effectively, both internally and externally
  • Plan and manage product operational and end-of-life communications
  • Be an expert on TAM and SAM for our products/verticals and how this should influence our wider marketing strategy
  • Keep customer-facing roadmaps up-to-date
  • Work with the wider marketing team to support lead generation activities for our products
What We're Looking For
  • At least 3 years of previous work experience within a B2B marketing role, ideally with experience working in a product marketing-focused role
  • Experience of developing and implementing successful go-to-market strategies and launches for new products
  • Excellent written and verbal communication skills, with experience of message development
  • Experience with cross-functional stakeholder management, with the ability to communicate, motivate, and influence at the highest level
  • An understanding of the importance of digital marketing activities as part of the marketing mix
  • Experience of using a marketing automation tool, such as Pardot, for a targeted and personalized approach, delivering successful results
  • Excellent attention to detail and a strong customer focus
What We Offer
  • 15 days of holiday per year (excluding public holidays) + 2 personal days to take for anything you like
  • 3 additional BigHand days off between Christmas and New Year
  • Wellbeing benefits, including medical, dental, vision, online wellbeing programs, webinars, access to online therapy, and Employee Resource Groups (ERG)
  • Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
  • Opportunities to give back with company volunteer events and individual volunteer days
  • Career growth opportunities and study leave options
  • Family benefits, including enhanced parental leave, secondary caregiver leave, and fertility support
  • Financial benefits, including a retirement plan, life assurance, and flexible spending
  • Fully remote working
  • Growing business with a global presence and a true focus on work-life balance

Our DEI Commitment

We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential, regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status, or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.

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