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Product Marketing Strategist
2 months ago
At Intello Technologies Inc., we're seeking a highly skilled Product Marketing Lead to join our Emerging Markets Go-to-Market Team. As a key member of our team, you'll play a vital role in driving growth and expansion in underpenetrated and growing market segments, particularly in Eastern Canada.
Key Responsibilities:- Develop and execute innovative growth strategies through tailored messaging, market segmentation, and data-driven acquisition plans.
- Collaborate with cross-functional teams, including sales channels, marketing, and product teams, to craft and implement effective go-to-market campaigns.
- Lead channel strategy planning, analyzing ROI, KPIs, and budget to optimize sales performance.
- Develop and execute channel go-to-market strategies for campaign deployment, product launch, and communication materials.
- Monitor performance, gather frontline feedback, and improve execution through cross-channel interlocks and forums.
- Experience in channel marketing or channel management, with a solid understanding of sales channel engagement and performance tactics.
- Knowledge of data and analytic techniques that incorporate well into storytelling.
- Program management skill sets focused on setting goals, driving performance, and optimizing tactics through a collaborative team approach.
- Agility and a bias for action, removing blocks to get to outcomes.
- A comprehensive total rewards package, including a competitive salary, bonus structure, and flexible benefits plan.
- Opportunities for professional growth and development in a dynamic and fast-paced environment.
- A collaborative and inclusive culture that values diversity and equitable access to employment opportunities.
We're committed to making the future friendly, and we're looking for talented individuals like you to join our team. If you're passionate about marketing, growth, and innovation, we encourage you to apply for this exciting opportunity.
