Product Marketing Director

2 days ago

Canada Info-Tech Research Group Full time
Senior Manager of Product Marketing

We are seeking an experienced B2B Product Marketing Senior Manager to join our team at Info-Tech Research Group. This key strategic role will be responsible for developing and driving our product marketing practice, working closely with senior leaders to create messaging, content, and value propositions that differentiate us in the market.

Key Responsibilities:
  • Develop and execute product market plans and strategies to drive sales and revenue growth.
  • Collaborate with sales teams to produce sales and marketing plays, offers, and playbooks.
  • Identify and prioritize collateral requirements and work with Product Management and Design teams to build and update key pieces of collateral.
  • Develop marketing strategies for product and top-tier research offerings, including new product launches, tiered account-based marketing programs, and packaging, bundling, and promotional offers.
  • Collaborate with stakeholders to build messaging frameworks, including value propositions, key messages, benefits, and target personas.
  • Guide marketing peers to support creation of social, campaign content, web copy, and derivative assets, providing context and insight into buyer mindset and technology.
  • Drive integrated go-to-market strategy, plan, and launch, coordinating across stakeholders and divisions to drive consistent, transparent, and integrated go-to-market execution and impact.
Requirements:
  • College degree (BA/BS).
  • 5+ years of product marketing experience, preferably in the tech sector or technology-focused companies.
  • Proven expertise managing large enterprise B2B marketing at scale, in a fast-paced and hands-on environment.
  • Experience working in a matrixed environment, managing change, and multi-tasking across projects and teams.
  • Experience marketing and creating content for core IT functions or capabilities, such as data and analytics, AI, and cybersecurity.
  • Experience marketing to CIOs and IT leaders.

Info-Tech Research Group is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic. We are pleased to consider all qualified applicants.

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