Senior Product Manager, Bidding

3 days ago

Toronto, Ontario, Canada Wayfair Full time
About the Role

We are seeking an experienced Product Manager to lead the strategy and roadmap for our Martech Bidding & Decisioning platforms. This role will drive spend management, content optimization, segmentation, and campaign structures across major digital ad platforms.

Key Responsibilities
  • Develop and execute a product strategy that integrates seamlessly with our broader martech stack to maximize ad spend impact.
  • Partner with marketing, data science, and engineering teams to develop decisioning solutions that improve marketing ROI and enhance customer experiences.
  • Stay up-to-date on the latest AI & ML trends and work closely with Data Science to test, integrate, and scale the use of cutting-edge ML approaches.
  • Establish strong relationships with vendor and publisher partners to stay ahead of their feature releases and roadmaps.
  • Regularly perform market discovery and surface new tech and/or ML approaches to Wayfair's decisioning strategy.
Requirements
  • 4+ years of experience in B2B software/SaaS product management or highly related Martech or Data Science roles.
  • Understanding of common digital marketing tech/platforms and publishers, and/or a strong interest in digital marketing tech.
  • Previous experience with digital marketing decisioning, spend management, content optimization, segmentation, and/or ML decisioning systems.
  • Able to structure problems, develop clear problem statements and hypothesis, and prioritize work using business understanding and data.
  • Familiarity with analytical tools (SQL, Excel) and comfort with large complex data sets.
About Wayfair

Wayfair is one of the world's largest online destinations for the home. We're reinventing the way people shop for their homes through industry-leading technology and creative problem-solving. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences and know that our unique perspectives make us stronger, smarter, and well-positioned for success.

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