Senior Campaign Analyst

3 days ago


Toronto, Ontario, Canada BMO Full time
About the Role

We are seeking a highly skilled Senior Analyst to join our Customer Optimization Campaign Delivery team at BMO. As a key member of our team, you will be responsible for developing and executing direct-to-consumer campaigns that drive business growth.

Key Responsibilities
  • Develop and execute complex direct marketing campaigns using marketing databases and automation tools.
  • Work closely with internal business partners to implement campaign data requirements and develop technical specifications.
  • Produce and quality-test campaign data files, identify and remediate issues, and manage relationships with stakeholders.
  • Develop a deep understanding of the campaign management tool and the content of the data warehouse.
  • Conduct campaign technical audits and review data output to ensure accuracy.
Requirements
  • Minimum 3 years of campaign or database marketing experience.
  • Working knowledge of customer relationship management, campaign design, and development.
  • Solid and proven background in business process improvement.
  • Experience in data analytics, developing and executing direct marketing campaigns, analyzing marketing campaigns and initiatives.
What We Offer

BMO offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. If you are a motivated and detail-oriented individual with a passion for marketing and data analysis, we encourage you to apply for this exciting opportunity.



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