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Senior Analyst, Customer Optimization Campaign Delivery
2 months ago
Join our team as a Senior Analyst and drive business growth through strategic marketing campaigns.
About the RoleThe Senior Analyst will be responsible for developing and executing direct-to-consumer campaigns, working closely with internal partners to implement campaign data requirements, and managing relationships with stakeholders.
Key Responsibilities- Develop and execute direct-to-consumer campaigns, including reviewing and analyzing campaign business requirements and producing technical implementation plans.
- Prepare customer lists with campaign management toolset to meet the requirements of documented technical requirements.
- Build potentially recurring campaigns with automation in mind and automate campaigns as required.
- Identify issues and make recommendations for campaign improvement.
- Manage project timelines and key deliverable dates.
- Establish a two-way working relationship with internal partners and proactively communicate project status updates.
- Conduct campaign technical audits and review data output to ensure accuracy.
- Support the lead generation cycle by monitoring file execution processes and ensure final output meets regulatory requirements.
- Ensure campaign requirements have documented business partner approval prior to file development and execution.
- Make recommendations to streamline, enhance and improve overall operations.
- Engage in knowledge transfer with other Campaign Analysts to ensure projects are transferable.
- Trouble shoot critical issues, as required, to ensure the lead generation cycle remains on track.
- Contribute to campaign definition documentation and template library to support standardization of customer data extracts.
- Act as a project leader for small to medium sized projects.
- Minimum 3 years of campaign or database marketing experience.
- Working knowledge of customer relationship management, campaign design and development.
- Solid and proven background in business process improvement.
- Experience in data analytics, developing and executing direct marketing campaigns, analyzing marketing campaigns and initiatives.
- Knowledge of financial services industry preferred.
- High level of proficiency in SAS, SQL, Unica Campaign or equivalent.
- Can translate business strategies into technical requirements.
- In-depth analytical and problem solving skills.
- Possess excellent interpersonal skills, and have proven written and verbal communication skills.
- Solid organizational and time management skills and ability to multi-task.
- Ability to prioritize, handle multiple tasks, quickly shift between competing and sometimes conflicting priorities in a high pressure, fast-paced environment.
BMO Financial Group is a leading financial institution committed to an inclusive, equitable and accessible workplace. We strive to help our customers reach their goals and make a positive impact in our communities.
