Senior Campaign Data Analyst
2 days ago
We are seeking a skilled Senior Campaign Data Analyst to join our team in the position of Campaign Analytics & Execution. This individual will be responsible for supporting all Wealth businesses with campaign analytics.
The role will sit on the Wealth Digital, Data & Analytics team, supporting the new Wealth Leads optimization project to improve efficiency on current processes and generate incremental revenue for Wealth. This individual will also support with sizing, execution, channel loading, and performance tracking for multiple wealth campaigns.
Key Responsibilities:
- Support all Wealth businesses with campaign analytics, thinking strategically and working independently with minimal supervision.
- Improve and automate processes using a variety of tools to drive operational efficiency.
- Research, design, and implement campaign reporting infrastructure that leads to automated and flexible reporting.
- Work with internal clients and diverse stakeholders to understand their business objectives, scope, and KPIs and translate them into actionable campaigns projects.
- Produce dashboards, reports, analysis, and insights that drive decisions and help build better campaigns and experiences.
- Manage and enhance daily/weekly/monthly campaign reporting to provide results and context to deliver actionable insights to senior management.
- Manage, prioritize, and respond to ad-hoc requests.
- Take the lead on campaign performance measurement and increasing productivity of all marketing initiatives.
Requirements:
- Minimum 2 years of proficient work experience in the Financial industry and Consumer Campaign Management & Execution data analysis.
- Demonstrated proficiency in working with large varied datasets, both structured and unstructured data, using SAS. Other assets include proficiency in AWS, GCP, SQL, R, Python, Tableau, Power BI, and Spotfire.
- Post-Secondary education in Business Analytics, Math, Computer Science, Statistics, Actuarial Science, or Business.
- Good verbal and written communication skills; able to effectively present analytics data to business users at the Manager/Senior Manager level.
- Experience in running campaigns through design, execution, and performance tracking.
- A strong passion for data, charts, analysis, trends, and evangelizing data usage.
- Knowledge of BMO wealth products and understanding of current market trends are assets.
- Self-starter & strong relationship-building skills. Ability to thrive on a high degree of independence and ownership.
- Experience in machine learning/deep learning algorithms are assets.
What We Offer:
BMO Financial Group offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. We strive to create a diverse and inclusive work environment that values and respects our employees' contributions.
About Us:
BMO Financial Group is a leading financial institution with a long history of innovation and customer service. We are committed to making a positive impact in the communities we serve and to creating a better future for our customers and employees.
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