Innovative Creative Producer
1 week ago
We're committed to planting ten trees for every item purchased, making our apparel one of the most sustainable available today. Recognized as a top apparel brand by B Corp and Textile Exchange, we've planted over 105 million trees worldwide since 2012 and aim to reach 1 billion by 2030.
In this role, you'll be the visionary behind our creative design concepts, ensuring they align with our brand ethos and marketing strategies. You'll lead a team of talented creatives, overseeing multiple design projects from concept to execution. Your passion for design, storytelling, and collaboration will drive brand engagement across all digital, traditional, and retail channels.
Responsibilities:
- Provide creative leadership to ensure design concepts are innovative, on-brand, and aligned with marketing goals.
- Oversee the development and execution of campaigns across various platforms, including digital, traditional, and retail channels.
- Ensure brand consistency by maintaining a cohesive visual identity across all creative assets.
- Collaborate with brand marketing to align creative output with business objectives and drive engagement.
- Mentor and inspire a team of in-house creatives, fostering a collaborative environment.
- Manage relationships with external freelancers to support project demands.
Creative Leadership
You will lead the creative approach from concept development to launch for all campaigns, ensuring they align with brand strategy and business goals. This includes overseeing the design and execution of all creative assets, maintaining consistency and quality across all channels and mediums, while reviewing work, troubleshooting issues, and providing feedback to the creative teams. Additionally, you will take creative concepts and lead, coach, and guide a team to effectively apply them across various channels and mediums. Furthermore, you will manage creative resources to ensure the best use of talent and executional skills. You will also support and uphold our brand guidelines to ensure tentree remains true to who we are. Finally, you will ensure a seamless visual brand experience for our customers at every touchpoint.
Team Leadership
You will motivate, mentor, and inspire a team of cross-functional, creative professionals to deliver the highest quality creative assets. This includes being actively involved in hiring and training creative staff, anticipating resource needs, and focusing on succession planning. You will also oversee the budget and resource planning, collaborating with external vendors and internal departments.
Marketing Leadership
You will provide leadership and support in the conceptualization, creative expression, and execution of marketing campaigns and collateral across all marketing channels. This includes translating marketing objectives into clear creative strategies while ensuring visual communication and brand standards are upheld. You will also ensure creative support and direction for fast-moving digital teams to keep content effective and relevant to our audience. Moreover, you will understand the importance of delivering design and specifications to best optimize digital channels. Finally, you will identify potential partnerships for projects and manage agency relationships as needed.
Requirements:
- 3+ years in a Creative Director role.
- 8+ years of experience developing integrated marketing campaigns (email, display ads, social media) using film, animation, and imagery; ad agency or in-house creative team preferred.
- Experience leading multiple projects from conception to completion and leading or being part of cross-functional creative teams, including design, film, photo, and writing.
- Expert in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and experience with Figma.
- Strong understanding of consumer behavior and current trends in retail and digital e-commerce.
Preferred Qualifications:
- Degree or other courses related to Fine Arts or Graphic Design.
- Proven experience concepting for and executing seasonal consumer campaigns with a strong understanding of the retail customer journey.
- Opportunities for training and development.
Compensation:
The estimated salary range for this position is $115k-$135k CAD per year, based on your qualifications, job-related skills, and relevant experience. We also offer comprehensive benefits, inclusion in our bonus program, a certified inspiring workplace, and exclusive perks to reward your exceptional performance and contributions.
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