International Marketing Coordinator
4 weeks ago
We are seeking a highly skilled and experienced Marketing and Events Coordinator to join our team at Thompson Rivers University. The successful candidate will be responsible for coordinating online and digital recruitment strategies, managing social media channels, and coordinating recruitment events and conferences.
Key Responsibilities- Develop and implement online and digital recruitment strategies to attract international students.
- Manage social media channels to promote events and engage with stakeholders.
- Coordinate recruitment events and conferences, ensuring that event and project criteria standards and timelines are met.
- Plan and schedule travelers, services for clients and visitors, and coordinate logistical support and catering.
- Coordinate activities to promote events, including social media promotion, information questionnaires, and institutional profiles.
- Responsible for planning Familiarization Tours, on-campus events, bus tours, delegation visits, campus tours, and guest scheduling.
- Creates and maintains departmental events calendar and database, enters events information into events software database, and maintains repositories and statistics for past and recurring events/projects.
- Supervises and coordinates the work of student ambassadors.
- Assigns and coordinates some of the work of the Co-op students, auxiliary staff, and volunteers.
- Provides guidance and program counseling to international students for the purpose of student recruitment.
- Working with, and communicating with, recruitment agencies, education fair companies, and service companies in certain capacities.
- Will be the liaison between pathway schools, high schools, marketing department, and Registrar's office.
- Compiles a list of possible TRU representatives from/for specific markets. Identifies, trains, and coordinates representatives for events, monitors requirements and travel schedule, and handles difficulties related to events.
- Prepare, monitor, and analyze budgetary reports related to events revenue and expense budget.
- Provides support and assistance to the marketing team in order to meet the needs and requirements of departmental objectives.
- Completion of an undergraduate degree, or four years of related post-secondary education in Marketing, Event, Convention, or Hospitality Management.
- Three (3) years related experience including:
- One (1) year experience in Event and Convention Planning.
- Experience with International student recruitment, preferably in a post-secondary environment.
- Experience in marketing & communications, presenting, Public Relations.
- Experience with social media, video development, and teleconferencing.
- Experience in editing, writing communication, and promotional materials, updating/inputting information on the web and social media.
- Experience in database and/or electronic data management.
- Experience with student program counseling and/or student recruitment.
- Demonstrated advanced ability to use MS-Office (Word, Excel, and PowerPoint) applications, electronic data entry, word processing at 45 wpm.
- Proven ability to communicate effectively both orally and in writing for news and marketing publications and to a culturally diverse audience.
- Ability to plan, coordinate, organize, and prioritize projects to meet deadlines and competing priorities; attention to detail.
- Ability to deal effectively with staff, students, colleagues, and external vendors with courtesy, discretion, and tact; ability to deal with difficult situations appropriately.
- Ability to work both independently and as part of a team with accountability and agreed-upon results, deadlines, and guidelines.
- Hold current BC class 5 driver's license.
- Second language will be considered an asset.
- Sitting at a desk and computer for long periods of time.
- General office conditions.
- Regular contact with staff, clients, travelers, and students.
- Local and International travel required.
- Ability to lift weights in excess of 10 kg.
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