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International Recruitment and Digital Marketing Specialist

1 month ago


Kamloops, British Columbia, Canada Thompson Rivers University Full time
Job Summary

This role is responsible for driving international recruitment and digital marketing efforts at Thompson Rivers University. The successful candidate will develop and execute innovative digital strategies to attract high-quality international students and promote the university's global brand.

Key Responsibilities
  • Develop and implement digital marketing campaigns to target international students and promote the university's global brand.
  • Manage and develop international recruitment strategies to meet enrollment targets.
  • Monitor trends and analyze data from digital marketing channels to guide future digital recruitment strategy development.
  • Collaborate with internal stakeholders to ensure alignment with university goals and objectives.
  • Represent the university at international events and conferences to promote the university's global brand.
Requirements
  • Bachelor's degree in Marketing, Communications, or related field.
  • Experience in student recruitment, marketing, digital marketing, or communications, preferably in the post-secondary or international education sector.
  • Strong analytical, organizational, and problem-solving skills.
  • Excellent verbal and written communication skills.
  • Proven ability to work as an integral member of a highly functioning team to deliver high-quality results.