Senior Creative Director

3 weeks ago

Toronto, Ontario, Canada Amazon Advertising Canada Inc. Full time
About the Role

We are seeking a highly skilled and experienced Creative Director/Copywriter to join our Brand Innovation Lab (BIL) team at Amazon Ads. As a key member of our team, you will be responsible for leading and developing one-of-a-kind campaigns for global brands across various advertising verticals.

Key Responsibilities
  • Ideate and develop innovative ad campaigns and experiences for global brands, working closely with senior art directors, software developers, and project managers.
  • Write all copy requirements, from headlines to body copy to pitch decks, that drive results and engage audiences.
  • Collaborate with multiple internal teams, clients, and external agency partners to deliver high-quality creative work.
  • Direct creative disciplines outside your area of expertise and provide feedback throughout the creative development process.
  • Define the creative strategy for multiple advertisers across several advertising verticals.
  • Partner with and/or lead art directors, designers, program managers, developers, and content producers to create customer-focused solutions that deliver against advertiser objectives.
  • Provide in-depth understanding of copywriting for all formats, including digital, print, out-of-home, video, and audio scripts.
  • Synthesize strategic research and/or data to develop campaign ideas.
  • Lead the creation of presentations and present ideas and concepts to clients, agencies, and internally.
  • Make creative trade-off decisions between teams, clients, and end-customer needs.
  • Measure and evaluate current processes within the department and improve them through documentation.
  • Mentor and inspire other creatives.
About the Team

Brand Innovation Lab (BIL) is an internal, international group within Amazon Ads that creates one-of-a-kind campaigns and activations for global advertisers. Using all of the different platforms within Amazon, we create campaigns that reach millions of Amazon shoppers across our digital channels and out in the real world, connecting brands and customers in unexpected ways.

Requirements
  • 10+ years of copywriting experience in an agency or in-house setting delivering stand-out creative work on campaigns across a variety of digital and traditional touch-points.
  • 10+ years of experience as a Creative Director leading an agency or in-house team.
  • An available online portfolio that showcases award-winning conceptual work, business case studies, and examples of highly-crafted copy in multiple ad formats.
  • Proven ability to ideate for film, print, digital, out-of-home, experiential, and social.
  • Passion for experimentation and innovation.
  • Ability to juggle many projects and consistently deliver results despite competing priorities.
  • Experience driving creative alignment with leadership and stakeholders.
  • Exceptional writing skills that demonstrate the ability to create campaign content that attracts, retains, and grows an audience.
  • Outstanding verbal and written communications skills.
  • Relentlessly high creative standards and exceptional attention to detail.
  • Excellent presentation skills and ability to gracefully defend creative decisions to leadership.
  • An understanding of creative development timelines and production process.
  • Ability to thrive in a fast-paced, highly entrepreneurial environment with multiple different stakeholders and regulatory requirements.

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