Strategic Consumer Experience Architect

3 weeks ago


Toronto, Ontario, Canada Starcom Full time

Job Description

The Strategic Consumer Experience Architect is a key role at Starcom, responsible for crafting innovative and effective consumer experiences. This individual will work closely with the Brand Planner, Media Planner, and partner agencies to ensure seamless integration of marketing strategies across various channels.

Key responsibilities include:

  • Developing and executing strategic plans to drive consumer engagement and brand awareness
  • Collaborating with cross-functional teams to identify and capitalize on market trends and opportunities
  • Creating and implementing data-driven connections plans to enhance creative effectiveness and improve sell rate of innovative ideas
  • Partnering with the Media Strategy, Research and Data Sciences team to drive the creation of media and data plans that pay dividends to the experience plan
  • Working closely with the clients' owned channel teams to ensure seamless execution of communication ideas across social, PR, and .com properties

Requirements

To be successful in this role, candidates should possess:

  • Strong strategic thinking and problem-solving skills
  • Excellent communication and collaboration skills
  • Ability to balance data-driven insights with creative innovation
  • Experience in marketing strategy and planning, preferably in a related discipline

What We Offer

Starcom is committed to fostering a culture of innovation, creativity, and collaboration. As a Strategic Consumer Experience Architect, you will have the opportunity to work with a talented team of professionals who share your passion for marketing and consumer experience. We offer a dynamic and supportive work environment, with opportunities for growth and development.



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