Product Marketing Strategist

3 weeks ago

Old Toronto, Canada Varicent Full time
Varicent Product Marketing Director Job Overview

A leading position in sales performance management, Varicent has a history dating back to 2005 when it pioneered software in this space. Acquired by IBM in 2012 and re-founded as an independent global business, Varicent now serves mid-size and enterprise clients with its full suite of solutions for territory and quota planning, lead to revenue operations, and accurate seller payments.

This key role plays a critical part in driving go-to-market initiatives forward. The ideal candidate will support product, marketing, and sales effectiveness while working closely with product, sales, marketing, customer, partner, and business development teams. As a crucial connection point between these groups, the Director of Product Marketing will influence go-to-market strategy, identify market opportunities, inform product strategy, enable sales and GTM product enablement, support pipeline development, and drive revenue generation.

Job Responsibilities:
  • Create differentiated positioning, messaging, and buyer personas to impact content development and communicate value throughout the buyer journey.
  • Spearhead GTM strategy and execution related to product/domain responsibilities.
  • Conduct market, customer, and competitive research to segment markets, produce buyer insights, and identify new product opportunities.
  • Develop and lead new product/feature messaging while supporting product management teams in roadmap development.
  • Support marketing programs that increase awareness, engagement, and pipeline.
  • Collaborate with demand teams on high-response campaigns.
  • Help field sales, customer success, and partner teams acquire new prospects and penetrate existing customers.
  • Enable sales teams, GTM teams, and strategic partners on how to position Varicent products.
  • Provide thought leadership and innovative ideas in the Sales Performance Management space.
  • Foster relationship growth through customer advocacy.
Required Qualifications:
  • Bachelor's degree in marketing or business, or computer science or engineering; strong eye for creative designs resonating with target buyers.
  • Ten or more years of B2B technology experience, preferably in sales performance management; five to seven years in product marketing roles.
  • Track record of delivering go-to-market strategies and programs for prior roles in enterprise technology or service providers, with corresponding revenue impact.
Estimated Salary:

$120,000 - $180,000 per year, based on location and experience.

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