Marketing Director

7 days ago

Calgary, Alberta, Canada Alberta Blue Cross Full time

About Alberta Blue Cross

Alberta Blue Cross is a market-leading, impact-driven organization, dedicated to the wellbeing of our communities. For over 75 years, we've been committed to providing health coverage to Albertans and their businesses. We're a dynamic and caring organization, always looking for ways to innovate and improve.

The Role

We're seeking a seasoned Marketing Director to spearhead our marketing strategies and drive growth across our diverse range of products and solutions. As a key member of our leadership team, you'll play a pivotal role in shaping and executing a comprehensive marketing strategy that elevates our brand reputation, cultivates meaningful customer engagements, and champions the strategic growth of Alberta Blue Cross.

Key Responsibilities

  • Develop and execute data-centric, multi-channel marketing and media strategies to enhance brand visibility and drive business goals.
  • Leverage technology and customer insights to optimize a diverse mix of marketing tactics spanning communications, content, digital, events, and market positioning.
  • Inspire and mentor a high-performing marketing team, cultivating a culture of collaboration, creativity, and results.
  • Define and track key performance indicators, providing actionable insights while demonstrating the overall success and ROI of marketing efforts.
  • Coordinate cross-functional planning to ensure cohesive messaging and strategy implementation.
  • Stay abreast of industry trends, emerging technologies, and digital marketing best practices to revolutionize our market delivery and create a lasting impression.
  • Oversee all digital marketing initiatives to enhance brand visibility and customer engagement.
  • Advocate for the responsible and strategic use of customer data in marketing campaigns, ensuring that data informs decisions without compromising privacy and upholding legal and regulatory standards.
  • Optimize performance marketing initiatives for maximum ROI and engagement.
  • Support sales-led account-based marketing, collaborating to respond to complex Request for Proposals for large group clients.
  • Drive sales enablement strategies by collaborating with sales leadership and internal subject matter experts to translate market trends and customer needs into impactful sales support materials, tools, and resources.
  • Manage agency relationships to ensure seamless communication, cohesive messaging, and effective campaign execution.
  • Lead content marketing strategy, ensuring compelling and consistent marketing materials across various channels that connects with people.
  • Lead social media content and growth strategy to effectively engage our audiences.
  • Manage and optimize marketing budgets, ensuring efficient resource allocation.
  • Present marketing strategies and results to executive leadership team with clarity and confidence.

Requirements

  • 10+ years of progressive leadership experience in marketing, focus on media strategy, content development, and performance marketing.
  • Undergraduate degree in business, marketing, or related field.
  • Proven success in leading and developing high-performance teams.
  • Expertise in sales enablement, content marketing, and social media management.
  • Experience in developing segmentation strategies, personas, and go-to-market plans.
  • Strong budget management skills and experience optimizing marketing spend.
  • Performance marketing experience employing a data-driven approach to decision-making.
  • Experience combining and analyzing data from multiple sources, including CRM systems, Excel, Google Analytics, and Adobe Analytics.
  • Exceptional presentation skills with the ability to articulate complex strategies to executive leadership.
  • Track record of driving results and curating experiences for both B2B and B2C diverse customer segments.

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