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Product Marketing Director
2 months ago
Job Summary:
We are seeking a highly experienced Product Marketing Director to join our team at Smart Savvy. As a Product Marketing Director, you will be responsible for driving market and product leadership for our enterprise offerings in B2B SaaS environments.
Key Responsibilities:
- Develop and execute product go-to-market plans to support commercial readiness and drive revenue growth.
- Collaborate with product and marketing teams to build and execute product marketing plans that achieve business goals.
- Create new opportunities for monetization from products and services, building the right messaging, positioning, support packaging, and pricing.
- Refine and establish pricing and packaging strategies for all existing and new products, including new product launches, promotions, and deal desk approvals.
- Map the positioning and messaging to a content strategy aligned to the sales process to achieve higher conversion throughout the funnel.
- Ensure the development of effective product- and solutions-related training materials for staff and clients.
- Improve operations by establishing clear objectives and key results aligned to business goals, tracking performance and deliverables to measure the team's impact and manage its priorities and productivity.
- Understand the market through market analysis, input from customer-facing teams, client segmentation, and competitive intelligence to generate and share insights about the target audience's needs, priorities, and challenges.
Requirements:
- 10+ years of related product marketing and/or product management experience in B2B SaaS solutions.
- Able to execute strategies, programs, and projects cross-functionally, on-time, and effectively.
- Proven experience working at the global level to capitalize international markets and nurture markets at different levels of maturity.
- Proven experience with SaaS pricing and packaging strategy in a global B2B environment to drive revenue growth.
- Strategic planning, execution, and measurement skills.
- Analyst relations experience is an asset.
About Us:
Smart Savvy is a specialized recruitment agency dedicated to helping companies find and hire marketing, communications, and creative professionals at all levels, from coordinators to C-suite. Based in Vancouver, BC, our team of recruiters have an in-depth understanding of these industries and work diligently to connect clients with best-in-class talent.
