Marketing Director

7 days ago

Calgary, Alberta, Canada Collage HR Full time
About Collage HR

Collage HR is a leading provider of human capital management solutions, dedicated to empowering organizations to optimize their workforce and drive business success.

Job Summary

We are seeking a highly skilled and experienced Marketing Director to join our team. As a key member of our leadership team, the Marketing Director will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer engagement, and fuel revenue growth.

Key Responsibilities:
  • Marketing Strategy Development: Formulate and execute marketing strategies aligned with Collage HR's growth objectives, leveraging market trends, customer insights, and competitive analysis to inform strategic decisions.
  • Brand Management: Oversee the implementation of the company's brand strategy, ensuring consistent messaging across all channels, and maintain and enhance the company's brand equity through innovative and cohesive branding efforts.
  • Lead Generation: Develop and implement effective lead generation strategies to drive qualified leads to the sales team, utilizing various channels, including digital marketing, content marketing, and events.
  • Sales Collaboration: Work closely with the sales team to ensure marketing efforts are aligned with sales objectives and strategies, supporting sales initiatives with targeted campaigns and collateral to enhance sales effectiveness.
  • Product Positioning: Develop and articulate product positioning, value propositions, and messaging that resonate with target audiences, ensuring clear and compelling communication of product benefits to drive customer engagement and adoption.
  • Analytics and Reporting: Track, analyze, and report on marketing performance metrics to assess the effectiveness of marketing initiatives, utilizing data-driven insights to refine strategies and improve overall marketing ROI.
  • Team Management: Lead, mentor, and develop the marketing team, fostering a collaborative and innovative environment, promoting professional growth, and ensuring the team is equipped with the skills and tools needed for success.
  • Budget Management: Manage the marketing budget, ensuring efficient allocation of resources to maximize impact, overseeing financial planning and expenditure tracking to stay within budgetary constraints.
  • Content Creation: Write and oversee the creation of compelling content for various channels, including the website, ads, emails, and more, ensuring all content is aligned with the brand voice and marketing objectives.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • 7+ years of experience in developing and directing growth/demand generation marketing initiatives.
  • Proven experience in a senior marketing leadership role, preferably in a fast-growing B2B environment.
  • Strong understanding of digital marketing, lead generation, and brand management.
  • Hands-on experience in digital channels such as Google Ads, LinkedIn Ads, SEO, SEM, and Display.
  • Proven track record of driving and scaling pipeline generation in fast-paced environments.
  • Hands-on experience with email marketing both acquisition and lifecycle.
  • Excellent analytical skills with the ability to translate data into actionable insights.
  • Exceptional communication and interpersonal skills.
  • Exceptional leadership capabilities, focusing on team development, scalability, and achieving organizational goals.
  • Demonstrated success supporting BDR and Sales functions.
  • Proficiency in marketing automation tools and Hubspot.
Location

Collage HR is a remote-first company, and we are flexible about where you live. However, we can currently only consider candidates who are legally able to work for us in Canada. Our 'home cities' are Calgary, Toronto, and Vancouver, so if you live elsewhere, at the very least you should expect occasional flights to our home cities in the future for team-building events.

Compensation:

You will receive a competitive base salary and our full health and wellness benefits plan. Our employee benefits include full health and dental; a wellness account; paid sick, WeWork Credits, vacation, and flex days; and a RRSP/TFSA Group Savings plan.

Equal Employer:

Collage HR takes pride in fostering a diverse and inclusive workplace where all individuals are valued for their unique perspectives and talents. As an equal employer, we are committed to providing equal opportunities and maintaining an environment free from discrimination or bias.

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