Digital Media Specialist

6 days ago

PointeClaire, Quebec, Canada Sleep Country Full time

About Sleep Country Canada/Dormez-vous

Sleep Country Canada is a leading specialty sleep retailer with a purpose to transform lives by awakening Canadians to the power of sleep. Our company operates under various retailer banners, including Sleep Country, Dormez-vous, the rest, Endy, Hush, Silk & Snow, and Casper Canada.

Job Description

We are seeking an experienced and creative Digital Media Specialist - Paid Social to join our team. In this role, you will be responsible for developing and implementing our Social Media strategy to increase our online presence and improve our marketing and sales efforts in collaboration with our marketing and sales teams and other departments.

Key Responsibilities

  • Manage the day-to-day performance of omnichannel performance marketing campaigns, optimizing towards revenue and profitability goals via campaign building, testing, learning, strategies, targeting, and measurement.
  • Track and report on the effectiveness of paid social and programmatic campaigns against defined KPIs to continuously improve campaign performance against organizational goals.
  • Assist in weekly, monthly, and quarterly media planning across digital channels.
  • Build and present media plans against revenue goals.
  • Implement paid social media campaigns across multiple social media buying platforms, including set-up, daily monitoring, pacing, and optimization.
  • Facilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing, and general campaign management.
  • Provide recommendations on tactics, audiences, placements, and pacing for social marketing campaigns.
  • Gain insights on creative assets to ensure proper optimization against performance KPIs.
  • Work closely with our in-house and external agency partners to plan and execute integrated marketing programs across multiple media channels and touch points.
  • Evaluate the success of social media advertising campaigns to inform investment decisions.
  • Prepare weekly, monthly, and ad-hoc reporting and analysis as required.

Qualifications and Experience

  • A University/College degree in Marketing, Business, eCommerce, or a related discipline is preferred.
  • 3-5 years of hands-on experience managing paid social, display, programmatic campaigns.
  • Background working at an Agency, eCommerce, tech platform, or DTC brand.
  • Experience working with external partners, including creative agencies and media platforms.
  • Excellent interpersonal, project management, negotiation, strategic, and analytical thinking, problem-solving, presentation, relationship building, and communication skills.
  • Proficient skills in Excel.
  • Relevant certifications across advertising platforms, including Blueprint certification.
  • Fully Bilingual (English/French) written and spoken is required.

About Our Company Culture

Sleep Country Canada is committed to building a company culture of inclusion and diversity where differences are embraced and valued. We invest in our sleep ecosystem, innovative products, world-class customer experience, communities, and our people. We offer a diverse and inclusive work environment, opportunities for growth and advancement, extensive training, mentoring, and continuous development, and a range of benefits, including medical, dental benefits, and a Deferred Profit Sharing Program.

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