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Demand Generation Manager B2B Marketing

1 week ago

Vaughan, Ontario, Canada TechBlocks Full time
Key Responsibilities
  • Lead the planning and execution of integrated campaigns that drive brand awareness, engagement, and demand generation.
  • Oversee digital content creation, ensuring messaging consistency across all touchpoints.
  • Develop and execute clear demand generation plans and campaigns while ensuring the sales team is briefed, trained, and furnished with appropriate collaterals.
  • Assist in determining market segments and customer buying criteria, integrating this knowledge into growth hacking and demand generation activities.
  • Serve as the primary point of contact for the SEO/SEM agency, ensuring strategic alignment with business objectives.