Associate Customer Marketing Manager

6 days ago

Vaughan, Ontario, Canada Rich Products Corporation Full time
Associate Customer Marketing Manager

Location: Woodbridge, ON, CA, L4L6E1

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world.

Purpose Statement

The Associate Customer Marketing Manager will be focused on supporting Demand Creation initiatives for the Canadian Division. This position will support driving growth within the category and channel and collaborating with cross-functional teams to deliver financial objectives. The Associate role will be entry-level into Canada Marketing organization with the opportunity to develop marketing & sales competencies required for future advancement.

This will be a hybrid opportunity and in-office collaboration will be needed at our Woodbridge, ON location.

Key Accountabilities and Outcomes

Support Demand Creation Initiatives
Support Demand Creation strategy within specific channels.
Support and create Consumer Insight and Market research content for Canada Sales & Marketing Teams.
Develop an in-depth understanding of the operational environment of key channels.
Develop an understanding of consumers' attitudes, behaviors, and opinions as they relate to our priority product categories.
Use various sources of market research data to understand the customers' and their consumers' unarticulated needs.
Collaborate closely with the channel team and be engaged in key team meetings to achieve results.
Work directly with Product Marketing Managers on how we make innovative products and solutions relevant to channel/customer.
Develop and share a broad-based knowledge of our key product categories.
Support execution of the Canadian Strategic Plan.

Support Customer Ideations
Collaborate with Sales channel/segment leads & Marketers to support growth opportunities and/or defend base.
Understand customer strategies and apply customized approaches to 'telling the story' and framing products/solutions.
Use consumer data to influence purchase decisions by developing well-articulated arguments.
Support customer presentations in terms of both content and presentation.
Commit to continuous improvement and raising the bar to exceed customer expectations.
Champion change by innovating how we present to customers and elevate insights with our customers.

Develop key initiatives to achieve channel-specific sales and profit targets.
Success of key initiatives will ultimately be measured by the channel achieving their growth and financial objectives.
This is a team selling approach where the sales manager acts as the general manager of the customer and the Customer Marketing Manager acts as the channel subject expert.

Use in-depth customer knowledge to champion the "voice of the customer" internally at RPC.
Recommend marketplace and customer-specific NPD projects.
Work with marketing to define customer needs to successfully scope NPD custom projects.
Provide input to division strategies, channel plans, and Annual Operating Plan.

Website(s) and Digital Ecosystem
Support the development and continuous improvement of Rich's digital ecosystem including public website and Customer Engagement platform.
Drive digital strategies & website maintenance and optimization.
Responsible for USC websites: monitoring performance, developing/launching new features, and supporting integrated campaigns.

Knowledge, Skills, and Experience
  • Post-secondary education (university degree) in marketing, business, economics, or related field. MBA preferred, but not required.
  • Minimum 3 years of experience in a marketing or customer-facing business development role.
  • Strong quantitative/analytical skills (data interpretation, identifying trends, budgeting, etc.).
  • Superior communication skills (written and oral presentations).
  • Demonstrate strong problem solving, organizational, interpersonal and communication skills.
  • Demonstrate influencing skills with the ability to craft unique and compelling selling arguments.
  • Strong PC proficiency including Microsoft Office, Sales Force, CRM, and other business software systems.
  • Self-motivated and a self-starter.
  • Project a positive and professional image and manner.
  • Ability to work on a computer for extended periods of time.
  • Drive to customer locations.

In accordance with the Canadian Human Rights Act, Rich Products of Canada Limited, its subsidiaries and affiliates ("Rich's") will not discriminate against an applicant or employee on the basis of any legally recognized protected basis under federal, provincial, or local law.

Applicants with disabilities may be entitled to reasonable accommodation under certain provincial or local laws. Please contact Rich's Human Resources department at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.

BRINGING YOUR BEST SELF TO WORK.

As a family-owned company, caring for our associates—their whole selves—is a top priority. That's why we provide benefits and tools to help our people balance the integration of work and life:

  • Competitive compensation
  • Paid time off
  • Parental leave
  • Family planning support
  • Associate resource groups
  • Volunteering & community impact opportunities
  • Holiday gatherings
  • In-house taste tests (we are a food company after all)

It's all part of how we support our family of associates.Because in the company of family, all things are possible.

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