Public Relations Manager
2 days ago
About the Role
The Public Relations Assistant Manager will be tasked with managing UNIQLO's reputation in Canada. This role will involve using various forms of media and communication to build, maintain, and manage the reputation of UNIQLO Canada.
Key Responsibilities
- Serve as a UNIQLO brand expert and ambassador, staying up-to-date with the latest fashion, culture, and social media trends.
- Identify new creator opportunities across emerging platforms and verticals, leading creative ideation and unlocking new opportunities.
- Support PR and influencer planning, including strategy, goals, budget, and tactics.
- Support the overall media relations strategy, seeking high-level placements in print, broadcast, and online media.
- Manage always-on and campaign-specific influencer programs.
- Support external facing brand activities, including season kick-off and in-season/product events.
- Identify and develop relationships with key influencers to build brand relevance and awareness.
- Monitor, analyze, and communicate results every quarter.
- Maintain a keen understanding of industry trends affecting UNIQLO customers to make appropriate recommendations regarding communication strategy.
- Work closely with the Global PR team to adapt Global PR campaigns for the Canadian market.
- Manage local PR Agency.
Requirements
- At least 5 years of proven working experience in public relations.
- Bachelor's degree in public relations or related field preferred.
- Exceptional writing, editing, and communication skills (English).
- Exceptional collaborator.
- Experience with social media considered an asset.
- Ability to read, write, and speak French considered a valuable asset.
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