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Digital Media Strategy Manager
2 months ago
Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. Our commitment to making lives healthier and more enjoyable drives us to continuously improve our offerings and services.
We are seeking an experienced Digital Media Strategy Manager to join our team in Midrand, Gauteng, South Africa. As a key member of our marketing team, you will be responsible for developing and executing media strategies to enhance reach, engagement, conversion and ROI across various platforms, including TV, Radio, and Digital media.
The ideal candidate will have a strong understanding of ATL and Digital media, as well as excellent analytical skills to interpret data and make data-driven decisions. You will work closely with our Brand Marketing, Agency Partners, and retail teams to ensure seamless execution of commercial plans.
Key Responsibilities:
- Develop and execute media strategies to achieve business goals, staying updated on the latest digital marketing trends, technologies, and best practices.
- Conduct competitive analysis to identify opportunities and threats in the market, and analyze campaign performance data to identify trends, insights, and areas for improvement.
- Manage delivery of media flow plans alongside agency partners, oversee media tools & process, and implement CP Frameworks & recommended media guidelines.
- Provide regular performance reports to senior management, highlighting key metrics and ROI, and manage the media budget effectively to maximize ROI.
Requirements:
- Bachelor Degree in Marketing or business-related field.
- Minimum 4 years of experience in a Media buying, planning & strategy environment.
- Strong analytical skills with the ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations.
- Proficient in tools such as Google Analytics, Media planning tools (TV & Radio), Media buying systems, and Excel.
Our Commitment to Diversity, Equity & Inclusion:
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve — and creating an environment where our people feel they belong; p
Estimated Salary:
R600,000 per annum (dependent on experience)
