Senior Marketing Strategist for Strongbow

1 month ago


Toronto, Ontario, Canada Molson Coors Full time
Marketing Manager, Strongbow - Job Description

This role offers the opportunity to drive local marketing initiatives for Strongbow, a leading brand within Molson Coors' portfolio. As a Senior Marketing Strategist, you will be responsible for developing and executing the overall brand strategy in Canada, leveraging your expertise in marketing and branding.

About the Role:

  • Accelerate Molson Coors Canada's commercial capability by providing strategic leadership and direction for one of its key brands, Strongbow.
  • Create and execute localized marketing plans for Strongbow in Canada, including TV media, social & digital media, and partnerships such as Formula 1 with Heineken.
  • Collaborate closely with Heineken counterparts to identify opportunities for Canadian-led campaigns and adapt global campaigns to suit the Canadian market.

Key Responsibilities:

  • Develop and implement innovative marketing campaigns that drive business results and meet brand objectives.
  • Manage external agencies to develop marketing materials and ensure alignment with the brand strategy.
  • Contribute to monthly, quarterly, and yearly business reviews with senior stakeholders to ensure alignment and progress towards goals.

What We Offer:

  • A competitive salary of $120,000 per year, based on industry standards for a Marketing Manager role in Toronto.
  • A comprehensive benefits package, including health, dental, and vision coverage, as well as a generous retirement plan.
  • The opportunity to work with a dynamic team and contribute to the growth and success of a leading beverage company.

About Us:

Molson Coors is a leading brewer with a rich history and a commitment to innovation and excellence. We offer a collaborative and inclusive work environment, where employees can grow and develop their careers. Our company values diversity and inclusion, and we are committed to creating a workplace where everyone feels valued and respected.



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