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Marketing Coordinator, Qualico Canada
2 months ago
Job Overview
As a Marketing Coordinator at Qualico Canada, you will play a key role in assisting the Sales and Marketing Manager in developing and implementing marketing strategies for the business unit. Your primary responsibility will be to ensure compliance with branding standards and provide expertise to facilitate management decision making.
Key Responsibilities
- Assist in the development and coordination of marketing programs and advertising campaigns to promote the company's products and services.
- Measure the effectiveness of marketing initiatives and promotional efforts to optimize results.
- Perform regular audits of the company's website and software to ensure accuracy and update content as necessary.
- Coordinate the company's digital marketing presence, content marketing schedule, engagement, monitoring, reporting, and creation of email campaigns.
- Maintain inventory of marketing supplies and coordinate the preparation, review, production, print, and distribution of marketing collateral.
- Create marketing signage and manage inventory.
- Collaborate with agencies to develop and implement marketing strategies and advertising plans for the business unit in accordance with prescribed budgets and advertising analytics.
- Assist with showhome sales centre marketing displays at launch and maintain them over time.
- Gather, process, and utilize market intelligence to prepare various reports for management's review as required.
- Analyze lead registration in CRM databases to profile type and quantity of prospects to determine conversion and advancement rates.
- Plan and coordinate project/special events, including onsite event management.
Requirements
- Degree/Diploma in Marketing, Communications, or equivalent.
- 2+ years of marketing experience.
- Valid driver's license and access to a reliable vehicle.
- Satisfactory verification of criminal record check.
- Proficient in Microsoft Office programs (Outlook, Word, Excel, Teams, SharePoint, and PowerPoint) and Adobe Creative Suite.
- Understanding of social media channels (Twitter, Instagram, and Facebook).
Preferred Requirements
- Prior experience working with a homebuilder or in land development is considered an asset.
What We Value
- Creating trusting and successful working relationships.
- Setting clear, measurable, and achievable goals.
- Cooperating with team members in an open, positive, and respectful manner.
- Staying current with technical job skills.
- Taking responsibility for the outcomes of decisions and actions.
Work Conditions
You will primarily work in an office setting during regular business hours. Travel to sites and work outside of regular business hours may be required. Overtime may occasionally be required.
