Marketing and Creative Services Manager

5 days ago


Medicine Hat, Alberta, Canada City of Medicine Hat Full time
About the Role

The City of Medicine Hat is seeking a highly skilled and experienced Marketing and Creative Services Manager to join our Communications, Engagement, and Marketing team. As a key member of our team, you will be responsible for leading and implementing comprehensive marketing strategies that align with the City's objectives.

Key Responsibilities
  • Develop and Execute Marketing Strategies: Collaborate with the Director of Communications, Engagement, and Marketing to provide strategic direction across all areas of community marketing, including economic development, business retention, investment attraction, parks and recreation, and cultural events.
  • Lead and Mentor a Team: Oversee the development and execution of strategic marketing plans encompassing digital marketing, advertising, public relations, and more. Ensure alignment with corporate goals.
  • Sponsorship and Partnership Development: Develop and manage a comprehensive sponsorship strategy, including naming rights and service sponsorships, while maintaining strong sponsor relationships.
  • Marketing Effectiveness and Analysis: Coordinate the development and analysis of metrics to evaluate marketing effectiveness and support ongoing planning efforts.
  • Advertising Budget Management: Monitor and report on advertising budgets in accordance with corporate policies and guidelines.
  • Community Engagement: Build and maintain positive working relationships with internal departments, external partners, businesses, and the community.
Requirements
  • Marketing Expertise: Deep understanding of marketing theory, principles, and practices, coupled with proficiency in strategic marketing, communications, and digital platforms.
  • Leadership and Team Management: Proven ability to lead, motivate, and inspire a results-driven team, fostering a cooperative and positive work environment.
  • Technical Skills: Highly skilled in managing websites, social media, digital marketing, fund development, and sponsorship initiatives to drive the City's marketing efforts.
  • Interpersonal and Communication Skills: Exceptional interpersonal skills with the ability to network, build effective working relationships, and engage diverse stakeholders.
  • Organizational and Leadership Skills: Strong organizational, leadership, and conflict resolution skills, enabling independent decision-making and effective problem-solving.
  • Public Engagement Strategies: Demonstrated experience in public engagement strategies, ensuring effective communication with the community and stakeholders.
  • Technical Proficiency: Competent in using Microsoft applications, content management systems, and social media platforms; basic graphic design skills are an asset.
  • Adaptability and Flexibility: Ability to thrive in a fast-paced, diverse work environment, managing competing priorities while ensuring adherence to safety standards and budget management.
Qualifications
  • Education: Successful completion of a bachelor's degree in marketing, public relations, or a related field from a recognized post-secondary institution.
  • Experience: Seven (7) years' progressive work experience in a diversified marketing and communications environment, including five (5) years of progressive supervisory experience.
  • Equivalent Combination: An equivalent combination of management-approved training and experience may be considered.


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