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Regional Marketing Manager

2 months ago

Vancouver, British Columbia, Canada BDO Canada LLP Full time
Regional Marketing Manager

BDO Canada LLP is seeking a highly skilled Regional Marketing Manager to join our team in Vancouver. As a key member of our marketing team, you will be responsible for developing and executing regional marketing plans, managing budgets and resources, and overseeing the performance and results of your marketing campaigns.

Key Responsibilities:

  • Develop and execute regional marketing plans that align with the firm's strategic objectives.
  • Manage budgets and resources to ensure effective marketing campaigns.
  • Oversee the performance and results of marketing campaigns, using data and analytics to evaluate and optimize marketing effectiveness.
  • Collaborate with local and national leaders and marketing teams to ensure alignment and collaboration.
  • Develop and manage sponsorship programs, research, and develop content that is aligned with local needs and interests.
  • Analyze market trends, customer needs, and competitor activities to identify opportunities and challenges in key priority areas.
  • Build sound business cases to support creative ideas.
  • Collaborate with designers, other marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of key stakeholders in our target audiences.

Requirements:

  • College Diploma or University Degree in Communications, Marketing, Business, or related discipline.
  • At least 5 years of experience in B2B marketing; professional services experience is an asset.
  • Proven track record of developing and executing successful regional marketing plans and campaigns.
  • Passionate about event marketing and sponsorship marketing.
  • Proven track record successfully driving marketing efficiency, delivering marketing KPIs, and achieving business results.
  • Strong relationship-building and interpersonal skills with a variety of personas.
  • Strong project management skills.
  • Excellent communication, presentation, and interpersonal skills.
  • Highly creative, analytical, and results-oriented.
  • Strong experience with Microsoft Word, Excel, PowerPoint, CRM systems, and marketing automation tools such as Marketo.
  • Well-informed and up-to-date on digital marketing best practices.
  • Ability to prioritize workloads and the flexibility to manage multiple tasks and deadlines.
  • Exceptional negotiating skills.

Why BDO Canada LLP?

We offer a dynamic and inclusive work environment that fosters personal and professional growth. Our people-first approach to talent has earned us a spot among Canada's Top 100 Employers for 2024. We provide flexible benefits, a market-leading personal time off policy, and reimbursement for wellness initiatives that fit your lifestyle. We are committed to a workplace culture of respect, inclusion, and diversity.

Ready to make your mark at BDO Canada LLP?