Senior Marketing Manager
4 weeks ago
About the Role:
We are seeking a highly skilled Senior Marketing Specialist to join our team at Brooks Sports. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive brand awareness and sales in Canada.
Key Responsibilities:
- Develop and execute marketing plans that align with the company's overall strategy and goals.
- Manage and execute events, including race expos, community runs, and consumer marketing activations.
- Build and maintain relationships with key stakeholders, including run crews, fitness studios, and influencers.
- Manage social media channels, including creating and scheduling content, engaging with followers, and analyzing metrics.
- Collaborate with the creative design team to develop event materials and marketing campaigns.
- Manage budgets and ensure that marketing initiatives are executed on time and on budget.
Requirements:
- College or university education in business or marketing is an asset.
- 5+ years of experience in the fitness industry, with a focus on marketing and events.
- Excellent communication and project management skills.
- Ability to work independently and as part of a team.
- Proficiency in English is required, with French being an asset.
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