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Senior Marketing Specialist

2 months ago

Burnaby, British Columbia, Canada Brooks Sports Full time

About the Role

We are seeking a highly skilled Senior Marketing Specialist to join our team in Canada. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive brand awareness and customer engagement.

Key Responsibilities

  • Brand and Community
  • Develop and execute consumer-facing events, including race expos, community runs, and social media activations, to create brand affinity with Canadian runners and fitness enthusiasts.
  • Build relationships with run crews, fitness studios, and universities to drive brand awareness and engagement.
  • Collaborate with the Creative Design team to design event materials and ensure brand consistency.
  • Coordinate the delivery and fulfillment of all event elements and requirements.
  • Social Media
  • Grow Brooks Canada's social media audience by creating engaging content, identifying new fans and influencers, and managing social communities.
  • Manage social media pages to ensure cultural relevance and engagement with Canadian runners.
  • Collaborate with the Influencer Specialist to identify new opportunities for Brooks social channels.
  • Plan, organize, and execute local content production, coordinating with talent, photographer, and videographer.
  • Edit photos, videos, and multimedia content to meet brand standards and optimize for various platforms.
  • Analytical, Communication, and Brand Alignment
  • Provide updates on program progress and communicate results to the Marketing Manager.
  • Track and measure the impact of local tactics and reactions, and compile results into regular reports with actionable insights.
  • Ensure execution of marketing initiatives is on time and on budget.
  • Deliver strong ROI for our brand investments that are aligned with objectives.

Qualifications

  • College or University education in Business/Marketing is an asset.
  • 5+ years in the fitness industry (coaching or managing studios) and exposure to events, social media marketing strategy, and execution.
  • Demonstrates high proficiency in editorial writing, with excellent communication skills both written and verbal.
  • Possesses the ability to effectively interact with customer-facing clients and present compellingly in group settings.
  • Proficiency in English is required. French is an asset.
  • Strong ability to organize, prioritize, and multi-task a range of projects with exceptional attention to detail.
  • High proficiency in MS Office software, and moderate proficiency in Adobe Illustrator, Photoshop, and Acrobat software. Ability to learn new computer systems quickly.
  • Strong problem-solving abilities including identifying potential issues and develop action plans/solutions.
  • Analytical skills including the ability to run reports, analyze information, identify trends, and recommend solutions.
  • Ability to take initiative and thrive in fast-paced and multi-functional environment.
  • Ability to travel and work extended hours including weekends.
  • A valid driver's license and driving competency are required for this role.

Competencies

  • Problem Solving & Decision Making
  • Organizing and Planning
  • Relationship Building
  • Team Player
  • Creativity
  • Adaptability
  • Initiative