Business Development Strategist

11 hours ago

Waterloo, Ontario, Canada University of Waterloo Full time
Job Title: Business Development and Industry Strategist

The University of Waterloo is seeking a highly skilled Business Development and Industry Strategist to join our team. As a key member of our Co-operative Education team, you will play a critical role in developing and implementing strategies to grow our co-op program and strengthen industry partnerships.

Key Responsibilities:
  • Develop and implement business development strategies to identify and nurture influencer groups, industry partners, and national and provincial level organizations to generate more co-op opportunities.
  • Develop strong lead funnels to support focus and at-risk programs and priority industries.
  • Introduce and use effective sales and conversion tools and techniques to assess prospective employers' needs and discuss how hiring a student could bring value to the employer.
  • Create and deploy internal tools and resources to assist staff in providing industry-specific job development to active employers and prospective employers.
  • Collaborate with Regional Business Developers to develop strategies and campaigns at the regional level with influencer groups (Chambers of Commerce, Economic Development Corporations) creating lead development funnels.
  • Consult with the Communications, Engagement, and Digital Experience team on the development of social media and marketing campaigns to promote the University, Work Learn Institute, and Co-operative Education.
  • Research, adopt, and implement technologies that can enable more efficiency and productivity for business development and training the BD staff on effective use.
  • Actively participate in industry events and develop materials that will have the highest impact for the industry.
  • Become an expert in our co-operative education model, understanding our programs, students, and process to effectively orient with a focus on new employer development and success.
  • Process improvement to improve the new employer experience.
  • Create meaningful presentations to speak to audience-based presentations backed by Work Learn Institute research and co-op data.
  • Lead strategy for industry events, conferences, and tradeshows.
  • Present at events, webinars, and participate in expert panels on behalf of Co-op and the University.
Qualifications:
  • University undergraduate degree in Business or equivalent.
  • Additional certificates in Marketing and Sales and/or Project Management an asset.
  • Over 5 years of experience in a business development role is required.
  • Over 5 years of sales experience with demonstrated success – preferably in a business-to-business context.
  • Proven experience developing strong partnerships with employers, industries, and levels of government.
  • Experience working with Marketing and Communications teams to develop marketing materials/strategies for campaigns including webinars, conference presentations, newsletter content, social media posts, and thought leadership pieces.
  • Excellent oral, written, and interpersonal communication skills required to build lasting relationships.
  • Proven, in-depth understanding of the sales cycle.
  • Demonstrated ability to grow a successful sales funnel through self-generated leads and initiatives.
  • Industry, labour market, and economic forecasting knowledge across Canada.
  • The ability to think strategically and create effective business plans that align with our targets and goals.
  • Excellent customer service, relationship management skills, building strong collaborations, and understanding of the customer experience.
  • Financial/budget administrative experience to support strategic plans.
  • Understanding of provincial and federal funding opportunities an asset.
  • Confident presenting and attending events to spotlight our Co-op Program.
  • Excellent social media, Digital, and IT fluency.
  • Understanding of marketing channels and campaign creation to aid in job development.
  • Proven experience developing and deploying large-scale marketing tactics with targeted industry-specific messaging.
  • Strong organizational skills are imperative to document, track, and report on interactions and the status of each lead and collaboration within the official system of record.

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