Business Development Strategist

3 weeks ago

Waterloo, Ontario, Canada University of Waterloo Full time

Overview

The University of Waterloo is seeking a highly skilled Business Development Strategist to join our team. As a key member of our Cooperative Education and Work-Integrated Learning team, you will be responsible for generating leads and supporting initial qualification to provide Regional Business Developers with viable prospects for conversion into paid, creditable co-op jobs.

Responsibilities

  • Develop and implement an ongoing strategy for the identification and nurturing of influencer groups, industry partners at the national and provincial level to generate more co-op opportunities
  • Develop strong lead funnels to support focus and at-risk programs and priority industries
  • Introduce and use a keen understanding of effective sales and conversion tools and techniques to assess the prospective employer's needs and discuss how hiring a student could bring value to the employer
  • Create and deploy internal tools & resources to assist staff in providing industry-specific job development to active employers and prospective employers
  • Collaborate with Regional Business Developers to develop strategies and campaigns at the regional level with influencer groups (Chambers of Commerce, Economic Development Corporations) creating lead development funnels
  • Consult Communications, Engagement and Digital Experience team on development of social media and marketing campaigns to promote the University, Work Learn Institute & Co-operative Education (key message platforms personas)
  • Research, adopt and implement technologies that can enable more efficiency and productivity for business development and training the BD staff on effective use
  • Actively participate in industry events and developing materials that will have the highest impact for the industry
  • Become an expert in our co-operative education model, understanding our programs, students, and process to effectively orient with a focus on new employer development and success
  • Process improvement to improve new employer experience
  • Create meaningful presentations to speak to audience-based presentations backed by the Work Learn Institute research, and co-op data
  • Lead strategy for industry events, conferences and tradeshows
  • Present at events, webinars and participate in expert panels on behalf of Co-op and the University

Qualifications

  • University undergraduate degree in Business or equivalent
  • Additional Certificates in Marketing and Sales and/or Project Management an asset
  • Over 5 years of experience in a business development role is required
  • Over 5 years of sales experience with demonstrated success – preferably in a business-to-business context
  • Proven experience developing strong partnerships with employers, industries, and levels of government
  • Experience working with Marketing and Communications teams to develop marketing materials / strategies for campaigns including webinars, conference presentations, newsletter content, social media posts and thought leadership pieces
  • Excellent oral, written and interpersonal communication skills required to build lasting relationships
  • Proven, in-depth understanding of the sales cycle
  • Demonstrated ability to grow a successful sales funnel through self-generated leads and initiatives
  • Industry, labour market and economic forecasting knowledge across Canada
  • The ability to think strategically and create effective business plans that align with our targets and goals
  • Excellent customer service, relationship management skills, building strong collaborations and understanding of the customer experience
  • Financial/budget administrative experience to support strategic plans
  • Understanding of provincial and federal funding opportunities an asset
  • Confident presenting and attending events to spotlight our Co-op Program
  • Excellent social media, Digital and IT fluency
  • Understanding of marketing channels and campaign creation to aide in job development
  • Proven experience developing and deploying large-scale marketing tactics with targeted industry-specific messaging
  • Strong organizational skills are imperative to document, track and report on interactions and the status of each lead and collaboration within the official system of record

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