Digital Marketing Specialist
1 month ago
We are seeking a highly skilled Digital Marketing Associate to join our team at CB Canada. As a key member of our marketing team, you will be responsible for developing and executing paid media campaigns across various channels, including Paid Search, Paid Social, Digital Direct, Paid Referral, and Programmatic.
Key Responsibilities:
- Develop and implement robust media strategies that align with business objectives and target audience needs.
- Manage internal firmwide media relationships and hold them accountable for delivering high-quality media plans.
- Grow Account Based Marketing (ABM) strategies and develop lead generation campaign development and measurement.
- Collaborate with social media and SEO teams to optimize social and search strategy, aligning with overarching marketing, communications, and business objectives.
- Facilitate communications across Marketing to showcase channel effectiveness of campaigns and provide key insights to optimize future campaign strategies.
- Stay up-to-date on evolving paid media trends and develop, support, and train team members on paid media best practices.
Requirements:
- Bachelor's Degree in Marketing, Communications, or related field.
- 5+ years' experience working as a Paid Media Manager, with B2B or enterprise agency experience preferred.
- Fluency in media activation and paid media channels, with an emphasis on ABM and audience segmentation.
- Experience developing campaign strategies around SEO + SEM from inception to execution.
- Proven track record of driving acquisition and increasing brand awareness.
- Data-driven aptitude to digest data from internal/external data sources and provide actionable recommendations to drive performance with KPIs.
- Excellent communication, presentation, and interpersonal skills.
- Experience managing agency teams in media strategy and execution.
- Knowledge of competitive and industry trends, including emerging digital platforms, new media publishers, audience targeting, and data privacy regulation.
- Results-driven and comfortable working in fast-paced, deadline-driven environments with high attention to accuracy and detail/organization.
- Project management skills with the ability to accurately prioritize delivery of existing projects while concurrently planning future projects.
- Highly conscious of risk and the responsibility of being a steward of the brand's reputation.
Assignment Details:
3 months
Calgary, Alberta
ASAP
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