Senior Marketing Leader
4 weeks ago
About the Role
We are seeking a Senior Manager, Marketing to join our team at Loblaw Digital. As a key member of our marketing team, you will be responsible for driving the expansion and growth of Loblaw Advance, our unique set of assets and capabilities for planning and delivering advertising that helps consumer brands more effectively reach customers who will love their products.
Key Responsibilities
- Develop and execute marketing strategies to drive awareness and growth of Loblaw Advance, including brand positioning, messaging, and campaign development.
- Collaborate with product leads and account teams to successfully bring new media products to market and forge strong interest & adoption among clients.
- Direct and oversee the work of freelancers, contractors, and internal publicity & creative team stakeholders to seamlessly deliver marketing and publicity activities of Loblaw Advance.
- Develop and manage marketing materials, including sales narratives, insights, and creative assets.
- Manage and execute marketing campaigns, including event management, B2B social communications, whitepapers, and other editorial products.
- Work closely with the marketing team to develop and execute annual marketing plans, manage the annual marketing budget, and lead annual sales launches.
Requirements
- 5-10 years of marketing and communications experience, preferably with product marketing and/or B2B marketing experience supporting sales teams.
- Knowledge of advertising technology and/or media is a definite bonus. Experience with consumer package goods and/or retail sectors would be an asset.
- Adept marketing storyteller - someone who can translate data & insights into compelling marketing narratives in support of selling activities.
- Highly skilled project manager with experience in a wide variety of marketing communications.
About Us
Loblaw Digital is the team responsible for building and operating the online businesses of Canada's largest and most successful retailer. We are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces.
We are committed to diversity, equity, and inclusion, and we believe that our diversity is a source of national pride and strength. We offer a range of benefits, including career progression, comprehensive training, flexibility, and competitive benefits. We are proud to be recognized as one of Canada's best employers, best employers for diversity, greenest employers, and best employers for young people.
We are an equal opportunities employer and welcome applications from all qualified candidates. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.
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