Digital Marketing Specialist
1 week ago
We believe in inclusion, self-expression, and individualism. Our company values are at the heart of everything we do.
Job SummaryWe are seeking a highly skilled Digital Marketing Specialist to join our team as a Mid-Level Email Marketing and CRM Manager. The ideal candidate will have a strong background in email marketing and CRM, with experience in creating engaging campaigns and managing customer relationships.
Key Responsibilities:- Email Campaign Management: Monitor and maintain the email marketing content calendar, considering key events when scheduling content for emails. Create, design, and implement engaging email marketing campaigns.
- Optimize Email Content: Continuously optimize email content, subject lines, and send times for maximum engagement and conversion rates.
- Growth of 1st Party Database: Assist in building and maintaining a robust growth strategy to boost database.
- Customer Segmentation: Work with the CRM & Email Platform to pool customer database, collect different attributes online and offline, and initiate segmentation.
- Reporting and Analysis: Report on database and segments growth along with sales performance. Analyze email marketing and CRM performance metrics, including open rates, click-through rates, conversion rates, and customer engagement.
- Bachelor's degree in marketing, business, or a related field preferred.
- ~3-4 years of experience in email marketing and CRM, preferably in e-commerce or retail.
- ~ Proficiency with email marketing platforms like Listrak, Bloomreach, or Klaviyo.
- ~ Strong analytical skills with the ability to interpret data and make data-driven decisions.
- ~ Project management experience.
- ~ Technically adept with the ability to easily pick up CMS and software systems.
- ~ Creative mindset with an eye for design and content.
- ~ A passion for staying updated on digital marketing trends and best practices.
- ~ Bilingual.
$85,000 - $105,000 per year, depending on experience.
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