Digital Marketing Specialist

1 week ago


Montreal, Quebec, Canada Moose Knuckles Canada Full time
About Moose Knuckles Canada

We believe in inclusion, self-expression, and individualism. Our company values are at the heart of everything we do.

Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team as a Mid-Level Email Marketing and CRM Manager. The ideal candidate will have a strong background in email marketing and CRM, with experience in creating engaging campaigns and managing customer relationships.

Key Responsibilities:
  • Email Campaign Management: Monitor and maintain the email marketing content calendar, considering key events when scheduling content for emails. Create, design, and implement engaging email marketing campaigns.
  • Optimize Email Content: Continuously optimize email content, subject lines, and send times for maximum engagement and conversion rates.
  • Growth of 1st Party Database: Assist in building and maintaining a robust growth strategy to boost database.
  • Customer Segmentation: Work with the CRM & Email Platform to pool customer database, collect different attributes online and offline, and initiate segmentation.
  • Reporting and Analysis: Report on database and segments growth along with sales performance. Analyze email marketing and CRM performance metrics, including open rates, click-through rates, conversion rates, and customer engagement.
Requirements:
  • Bachelor's degree in marketing, business, or a related field preferred.
  • ~3-4 years of experience in email marketing and CRM, preferably in e-commerce or retail.
  • ~ Proficiency with email marketing platforms like Listrak, Bloomreach, or Klaviyo.
  • ~ Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • ~ Project management experience.
  • ~ Technically adept with the ability to easily pick up CMS and software systems.
  • ~ Creative mindset with an eye for design and content.
  • ~ A passion for staying updated on digital marketing trends and best practices.
  • ~ Bilingual.
Salary

$85,000 - $105,000 per year, depending on experience.



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