Digital Media Specialist

1 month ago

Montreal, Quebec, Canada Reitmans (Canada) LtéeLtd Full time

We are seeking a highly skilled Digital Media Specialist to join our team in Montreal, Canada. As a key member of our digital media group, you will be responsible for developing and executing effective integrated media plans across multiple digital platforms.

About the Role

This role is perfect for someone who is passionate about digital marketing and has a strong background in media planning and buying. You will work closely with our internal teams to identify opportunities and develop strategies to drive growth and support our marketing objectives.

Key Responsibilities:

  • Participate in the development of media plans and identify online media opportunities across various digital platforms.
  • Develop and execute paid search, display, and paid social campaigns under the supervision of our interactive strategists.
  • Work closely with our marketing and e-commerce divisions to build and deploy media strategies, including briefs, audience management, and creative execution.
  • Manage ad operations, including campaign trafficking, setup, budget pacing, optimization, and reporting.
  • Analyze campaign performance to provide optimization recommendations and report on full media outcome against objectives.
  • Support the development of in-house digital expertise by fostering innovation and staying up-to-date with industry trends and challenges.
About You

To be successful in this role, you will have a bachelor's degree in e-commerce, marketing, or a related field and at least 2 years of experience in digital media. You should have hands-on experience with media platforms, including Google Ads, Meta, and DSPs, as well as knowledge of paid search, display, and paid social.

Requirements:

  • Bachelor's degree in e-commerce, marketing, or a related field.
  • At least 2 years of experience in digital media.
  • Hands-on experience with media platforms, including Google Ads, Meta, and DSPs.
  • Knowledge of paid search, display, and paid social.
  • Experience with Google Analytics is an asset.
  • Good communication and presentation skills.
  • Bilingualism in French and English, written and spoken.
About Us

We offer a competitive salary range of $60,000 - $80,000 per year, depending on experience, as well as a comprehensive benefits package, including health insurance, dental insurance, and vision care. We also offer paid time off, flexible working hours, and opportunities for professional development and advancement.

What We Offer:

  • A competitive salary range of $60,000 - $80,000 per year.
  • A comprehensive benefits package, including health insurance, dental insurance, and vision care.
  • Paid time off and flexible working hours.
  • Opportunities for professional development and advancement.

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