Digital Marketing Specialist, B2B Campaign Lead

2 days ago


Montreal, Quebec, Canada GardaWorld Full time
Global Digital Campaign Manager Opportunity

We are seeking a highly skilled Digital Marketing Specialist, B2B Campaign Lead to join our Global Marketing Team.

Location: Ville St-Laurent

About the Role

This is an exciting opportunity to lead and execute innovative digital marketing campaigns that drive business growth and align with our strategic objectives.

As a seasoned Digital Campaign Manager, you will be responsible for managing end-to-end B2B marketing campaigns from inception to execution, ensuring alignment with our growth objectives.

  • Develop detailed task plans for each campaign team member, including task definition, milestones, and resource allocation.
  • Foster collaboration across multidisciplinary teams, including paid media, social media, design, marketing operations, platform owners, data analysts, and sales.
  • Analyze campaign performance data in partnership with data analysts, raising flags and assisting the team in refining strategies.
Requirements

To succeed in this role, you will need:

  • Solid experience with project management tools like Asana, with a track record of managing multiple projects simultaneously while meeting deadlines.
  • A deep understanding of various digital marketing tactics, including ABM, Lead Nurturing, Retention & Expansion campaigns, channels: social media, email, paid media, and website.
  • The ability to lead and coordinate cross-functional teams to ensure effective execution of campaigns.
What We Offer

GardaWorld offers a competitive salary range of $80,000 - $110,000 per year, based on experience and qualifications.

Additionally, we offer:

  • Group insurance
  • Group Registered Retirement Savings Plan (RRSP) with employer contribution
  • Access to a gym located at our head office
  • Cafeteria offering delicious lunches
  • Free parking at the office


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