Digital Marketing Director

6 days ago


Calgary, Alberta, Canada White Bay Full time

Company Overview

White Bay is a leading digital marketing agency with roots across Canada, based in Calgary. We are seeking an experienced Paid Media Director to join our team and help drive growth for our clients.

Job Description

We are looking for a highly skilled Paid Media Director who can manage, shape, and execute strategies that elevate our clients' presence online and drive unparalleled growth. As a key member of our team, you will be responsible for developing and implementing comprehensive paid media strategies aligned with client objectives.

Responsibilities:

  • Develop and implement paid media strategies that drive business results
  • Oversee all aspects of paid media campaigns, including planning, execution, and optimization
  • Manage a team of paid media specialists, providing guidance and mentorship to drive performance
  • Analyze campaign performance data and provide actionable insights to optimize ROI
  • Collaborate with cross-functional teams to ensure alignment and integration of paid media efforts with overall marketing initiatives
  • Stay up-to-date with industry trends and emerging technologies to continuously innovate and enhance campaign effectiveness

Requirements:

  • Bachelor's degree in Marketing, Advertising, or related field
  • 10+ years experience working in digital marketing with a focus on paid media
  • Solid experience working with digital platforms (Google Ads, Facebook Ads, and LinkedIn Ads)
  • Exceptional leadership and communication abilities, with a track record of successfully managing teams
  • Strategic thinker with a passion for driving results and exceeding targets
  • Excellent analytical skills and attention to detail

Benefits:

  • $100-$115k + bonus + benefits package
  • Ongoing training and development opportunities
  • A collaborative and dynamic work environment

About Us

At White Bay, we are passionate about helping our clients achieve their marketing goals through innovative digital solutions. If you are a motivated and experienced professional looking to take your career to the next level, we encourage you to apply for this exciting opportunity.



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