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Marketing Coordinator

2 months ago

Sydney, Nova Scotia, Canada Cape Breton Language Centre Full time
About the Role

We are seeking a highly skilled Marketing Coordinator to join our team at the Cape Breton Language Centre. As a Marketing Coordinator, you will be responsible for developing and implementing marketing strategies to promote our language programs and services.

Key Responsibilities
  • Develop and implement marketing campaigns to promote our language programs and services
  • Evaluate the effectiveness of marketing strategies and programs
  • Implement communication strategies and programs to engage with our target audience
  • Prepare written materials such as reports, briefs, and website content
  • Provide consultation on planning and starting new businesses
  • Publicize activities, workshops, and events for fundraising or information purposes
  • Write speeches, presentations, and press releases
  • Perform administrative tasks
  • Respond to enquiries from members of the business community concerning development opportunities
  • Develop social and economic profiles of an area to encourage industrial and commercial investment
  • Prepare reports, research papers, educational texts, or articles
  • Answer written and oral inquiries
  • Co-ordinate special publicity events and promotions
  • Conduct public opinion and attitude surveys
  • Conduct online marketing, E-commerce, and Website promotions
  • Deliver presentations at conferences, workshops, or symposia
  • Maintain and manage digital databases
  • Consult with clients after sale to provide ongoing support
Requirements
  • No supervision responsibility
  • Proficiency in Microsoft Office, including Excel, Word, and PowerPoint
  • Experience with database management and digital marketing
  • Excellent written and verbal communication skills
  • Ability to work independently and as part of a team
  • Flexibility and adaptability
  • Initiative and problem-solving skills
  • Dependability and reliability
  • Integrity and quick learner
Preferred Qualifications
  • Experience in marketing, public relations, or communications
  • Knowledge of social media platforms and online marketing tools
  • Ability to work in a fast-paced environment
  • Strong analytical and problem-solving skills
What We Offer
  • Dental plan
  • Disability benefits
  • Health care plan
  • Vision care benefits
  • Group insurance benefits
  • Life insurance