Senior Marketing Strategist

1 day ago

Calgary, Alberta, Canada AVEVA Denmark Full time
Job Overview

AVEVA, a global leader in industrial software, seeks a Senior Marketing Strategist to join its team. As a key member of the marketing department, you will be responsible for developing and executing local market communications strategies.

Responsibilities
  • Develop and execute local market communications strategy in coordination with the global brand and communications strategy.
  • Oversee communications measurement for the local market, including share of voice against the competition and total reach.
  • Support localization and execution of local public relations, analyst relations for the market.
  • Work with social operations to develop local social media strategy and ensure governance.
  • Coordinate with brand marketing to execute local brand advertising programs.
  • Localize and promote content created from the global team while building more local use cases and success stories for regional and global usage.
  • Localize and implement new logo acquisition programs across the market in collaboration with the global demand execution team.
  • Lead the execution process of integrated marketing campaigns, from localization to building out our prospect database.
  • Ensure campaign implementation adheres to organizational guidelines and best practices.
  • Work closely with our partner marketing team and Americas channel partners to help grow in new accounts and industries.
  • Compile regular reports on web and campaign performance and work to optimize effectiveness.
Requirements
  • Demand Generation experience including a proven history with creating and implementing marketing campaigns using digital channels.
  • Experience identifying growth segments and defining target audiences.
  • Proven success working with sales, sales operations, and executives.
  • Event management experience.
  • Background in the B2B SaaS and/or industrial sectors.
  • Digital-native, skilled in campaign planning, activation, and optimization.
  • Experience in marketing, PR, demand generation, social media, and communications.
  • Highly adaptable and capable of critical thinking.
  • Ability to work under tight deadlines with strong attention to detail.
  • Excellent written and verbal communication skills.
  • Ability to work effectively and collaborate in a team environment.

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