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Senior Marketing Specialist, Automotive Partners

2 months ago

Toronto, Ontario, Canada SiriusXM Full time

As a Senior Specialist, Automotive Partner Marketing at SiriusXM, you will play a key role in identifying opportunities to increase exposure and customer awareness within partner-owned properties. Reporting to the Associate Director, Automotive Marketing, you will work closely with Canadian automotive manufacturers to develop and execute digital and social media campaigns, integrating with CRM, point of sale materials, training, marketing communications, events, project and research analysis, and consumer retention strategies.

Key Responsibilities:

  • Plan and execute OEM marketing initiatives with all automotive partners in Canada.
  • Coordinate training support within partner-owned platforms and promotion of SiriusXM dealer training platform.
  • Drive stronger conversion and retention rates by integrating within partner Customer Relationship Management (CRM) communications.
  • Maintain, update, and increase inclusion on partner websites as well as SiriusXM automotive webpages.
  • Develop opportunities for social media collaboration, owner app integration, and in-vehicle messaging.
  • Coordinate integration within partner events such as Auto Shows, product launches, consumer-facing events, etc.
  • Administer and track OEM cooperative marketing budgets where applicable.
  • Track, order, distribute, and manage inventory to ensure OEM partnership teams have assets on hand for campaigns, meetings, and events.
  • Coordinate automotive marketing activities, including the development and distribution of point-of-sale collateral, event merchandise, print materials, digital media assets.
  • Work closely with external advertising and design agencies to develop exciting and effective partner marketing campaigns.
  • Liaise with internal cross-functional departments to ensure project execution timeliness.
  • Organize materials for proofing, translation, printing, and fulfillment.
  • Build strong relationships with automotive manufacturers, agencies, and vendors.

Requirements:

  • College or university degree in Marketing or related discipline.
  • Minimum 3 years marketing experience in automotive (preferred), media, telecommunication, or electronic sectors.
  • Experience working with high-value partners, agencies, and cross-functional teams.
  • Valid driver's license and suitable vehicle for travel.
  • Valid passport and ability to accommodate travel across North America (10 – 15% of the time).
  • Capacity to work some evenings and weekends.
  • Computer skills, including expertise in Google Suite of Services, MS Powerpoint, MS Word, MS Excel, and MS Outlook.
  • Proven ability to work with minimal supervision and multi-task in a face-paced environment.
  • Strong decision-making, problem-solving, and analytical skills.
  • Excellent time management, project management, organization, and administrative skills.
  • Familiarity with budgeting and GAAP accounting principles.
  • Excellent oral and written communication skills.

Communication:

This position requires frequent communication with others to complete work activities, presenting a point of view at times, and influencing others to adopt a course of action.