Digital Marketing Lead

4 weeks ago

Toronto, Ontario, Canada Info-Tech Research Group Full time

Job Summary

The Digital Marketing Lead is responsible for developing and executing digital marketing campaigns to generate high-quality leads across multiple channels. This role involves optimizing targeting strategies, managing budgets for cost-effective campaigns, and driving vendor activations on the platform.

Key Responsibilities

  • Develop and implement campaigns to encourage software reviews from end-users.
  • Utilize email marketing, social media, and other digital channels to drive review submissions.
  • Plan and execute digital campaigns to generate high-quality end-user leads.
  • Manage campaign budgets to ensure cost-effective lead generation while maintaining lead quality.
  • Design and implement strategies to engage vendors and drive platform activation.
  • Utilize various digital marketing channels to encourage vendor sign-ups and participation.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 4-6 years of experience in digital marketing and demand generation, preferably in a B2B setting.
  • Strong understanding of digital marketing tools and platforms.
  • Experience with demand generation campaigns across multiple channels.
  • Proven ability to optimize campaigns for lead quality and ROI.
  • Analytical skills to assess performance metrics and make data-driven decisions.
  • Excellent communication and collaboration skills.

About Info-Tech Research Group

Info-Tech Research Group is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.

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