Public Sector Product Portfolio Manager

6 days ago


Waterloo, Ontario, Canada Magnet Forensics Full time

As a Senior Marketing Manager, Public Sector at Magnet Forensics, you will play a critical role in driving the success of our Public Sector product portfolio. This involves developing and executing global marketing campaigns that generate qualified leads and sales pipeline for the Public Sector segment.

You will lead, plan, and execute lead generating campaigns and programs aligned to sales objectives, manage new product introductions, and work collaboratively with the demand generation and product marketing teams. Additionally, you will act as a liaison to the public sector BDR and sales team to ensure alignment and effective delivery of impactful marketing programs.

The ideal candidate will have a deep understanding of public sector industry trends, product updates, persona knowledge, and cross-functional activities related to the product portfolio. They will also possess excellent communication and presentation skills, analytical abilities, and a self-starter attitude.

  • Responsibilities:
  • Develop and execute global marketing campaigns that generate qualified leads & sales pipeline for the Public Sector product portfolio.
  • Manage new product introductions as required related to the product portfolio: identify go-to-market deliverables, maintain alignment across the team, generate the promotional plan, and see elements through to a successful launch.
  • Work collaboratively with the broader demand generation and product marketing teams to bring multi-channel Account Based Marketing campaigns to life, including email, digital experiences, custom chat bots, events, and contributing to the strategic direction of the public sector webinar calendar.
  • Act as a liaison to the public sector BDR and sales team to ensure alignment and effective delivery of impactful marketing programs that support sales objectives and company priorities.
  • Provide regular reporting and analytics on program effectiveness, offering actionable insights to improve performance and outcomes.


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