Product Marketing Manager, Private Sector

4 weeks ago

Waterloo, Ontario, Canada Magnet Forensics Full time
Who We Are; What We Do; Where We're Going

Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries.

Serving over 4,000 customers in over 100 countries, our solutions are playing a crucial role in modernizing digital investigations, helping investigators fight crime, protect assets, and guard national security.

With employees based around the world, Magnet Forensics has been expanding our global presence with offices in Waterloo and Ottawa, Canada; Atlanta, GA, Herndon, VA, Westminster, CO; and Singapore. As a part of Magnet Forensics, you can expect to make a difference in the world, no matter what role you play. You'll be supported through learning and development, not to mention an incredible team with unbelievable talent and integrity.

If you think you would be the right person to join our team working towards this goal, we would love to hear from you

Magnet Forensics is looking for a results-driven, creative Product Marketing Manager to join our team. You will play a key role in defining and communicating the value of our digital investigation solutions to the private sector.

You will be responsible for developing and executing Go-To-Market strategies, as well as creating compelling product messaging to help drive customer acquisition and engagement. You'll work cross functionally with our Product, Marketing, Sales, and Customer Success teams to ensure consistent communications across all channels.

Responsibilities

- Develop product positioning and compelling messaging for products within your portfolio
- Create effective Go-to-Market plans for new products and launch of new features in existing products
- Develop effective sales enablement assets and content that support with persona and use-case specific messaging and objection handling
- Collaborate with Competitive Intelligence to conduct thorough and timely competitive analysis to differentiate our solutions and drive growth
- Author compelling content related to your product portfolio and private sector use cases for use across whitepapers, blogs, sales enablement, etc.
- Workalongsidedemand generation and communications teams to develop plans that drive awareness and product engagement among potential and existing customers
- Drive cross-functional alignment through product development and execution of Go-to-Market process while tracking success metrics
- Act as a product expert / evangelist in support of training, sales, demand creation, and trade show support
- Support with win loss analysis, analyst relations, and PR initiatives

Qualifications

- We're looking for someone who checks off most, but not all, of the boxes listed in "skills and experiences". It's more important to us to find candidates who can display indicators of success through skills they have developed and experiences they have been a part of, than to find folks who have 'been there, done that". We want to be part of your development journey, and we'll learn as much from you as you learn from us.

- Proven experience in product marketing with successfully launching and growing existing products
- Strong collaboration skills with experience in working cross functionally with Product Management, R&D, Sales, Demand Gen, Brand & Communications, and Customer Success
- Exceptional verbal and written communication skills; experience with creating compelling product messaging and content to be leveraged across a variety of channels
- Proven experience with the Go-to-Market process and building effective plans to bring new products to market and launch new features for existing products
- Innovative thinker who is passionate about deeply understanding the customer and their challenges

The Most Important Thing

- We're looking for candidates that can provide examples of how they demonstrated Magnet CODE in their previous experiences.

- CARE -We care about each other and our mission to make a difference in the world.
- OWN -We are accountable for our results – while never forgetting to act with integrity, empathy, and respect.
- DEDICATE -We put our heart and soul into meeting the needs of our customers and helping them serve the people they protect.
- EVOLVE -We are constantly innovating and exploring new ways to work together to make an impact with our work.

Compensation & Benefits

- The Compensation Range is for the primary location for which the job is posted. Please note that the actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge and skills. If you are applying for this role outside of the primary location and you are selected for an interview, the Talent Acquisition Partner can share more information with you.If the compensation structure for the role includes an incentive component (i.e. most Sales roles) the range below represents total target compensation (TTC) (base salary + variable).

Compensation Range:
MIN: $73,600 - MID: $92,000 - MAX: $110,400 Currency: CAD

- Magnet is proud to offer benefits such as:
- Generous time off policies
- Competitive compensation
- Volunteer opportunities
- Reward and recognition programs
- Employee committees & resource groups
- Healthcare and retirement benefits

We're committed to continuous learning and are focused on building a diverse and inclusive workforce. This commitment will be reflected in our hiring processes and embedded in our values and how we treat one another. If you're interested in this role, but do not meet all of the qualifications listed above, we encourage you to apply anyways.

Magnet Forensics is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law.

We are committed to providing an inclusive, accessible recruitment process and work environment. Accommodation is available to all applicants upon request throughout the hiring process. If you require accommodation, please let our talent team know, or you can email aoda@magnetforensics.com.

All offers of employment at Magnet are contingent upon satisfactory completion of a background check. All background checks will be conducted in accordance with all applicable laws. Magnet will consider each position's job duties, among other factors, in determining what constitutes satisfactory completion of the background check. Refusal to consent to a background check may be grounds for revoking an offer of employment.

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