Digital Investigation Marketing Lead

3 days ago

Waterloo, Ontario, Canada Magnet Forensics Full time

Magnet Forensics is a global leader in the development of digital investigative software. Our team is continually innovating to provide advanced tools for our customers to protect their companies, communities, and countries.

We serve over 4,000 customers in more than 100 countries, playing a crucial role in modernizing digital investigations. As a Senior Marketing Manager, Public Sector, you will be responsible for developing and implementing global marketing campaigns that generate qualified leads & sales pipeline for the Public Sector product portfolio.

The role involves leading, planning, and executing lead generating campaigns and programs aligned to sales objectives specific to the Public Sector segment and product portfolio. You will manage new product introductions, work collaboratively with the demand generation and product marketing teams, and act as a liaison to the public sector BDR and sales team.

Key qualifications include a Bachelor's Degree in Business or Commerce, or equivalent experience, 8+ years of experience in marketing program management, channel marketing, B2B marketing, and experience managing external vendors/agencies.

The ideal candidate will have a strong understanding of public sector industry trends, product updates, persona knowledge, and cross-functional activities related to the product portfolio. They will also possess excellent communication and presentation skills, analytical abilities, and a self-starter attitude.

  • Responsibilities:
  • Lead, plan, and execute lead generating campaign and programs aligned to sales objectives (cross-sell & growth) specific to the Public Sector segment and product portfolio.
  • Manage new product introductions as required related to the product portfolio: identify go-to-market deliverables, maintain alignment across the team, generate the promotional plan, and see elements through to a successful launch.
  • Work collaboratively with the broader demand generation and product marketing teams to bring multi-channel Account Based Marketing campaigns to life, including email, digital experiences, custom chat bots, events, and contributing to the strategic direction of the public sector webinar calendar.
  • Act as a liaison to the public sector BDR and sales team to ensure alignment and effective delivery of impactful marketing programs that support sales objectives and company priorities.
  • Identify and recommend content needs, focus areas, and gaps related to the public sector product portfolio and work with marketing stakeholders to build programs and campaigns that address these needs and hit pipeline targets.
  • Provide regular reporting and analytics on program effectiveness, offering actionable insights to improve performance and outcomes.
  • Keep up to date on public sector industry trends, product updates, persona knowledge, and cross-functional activities related to the product portfolio.
  • Manage external marketing vendors as required.

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