Director, Global Demand Generation Programs

2 months ago

Burlington, Ontario, Canada Veracode Full time
About the Role

We are seeking a highly skilled and experienced Director, Global Demand Generation Programs to join our marketing team at Veracode. As a key member of our leadership team, you will be responsible for developing and executing comprehensive marketing programs that drive brand awareness, engage ICP prospect accounts and existing customers to deliver pipeline and revenue.

Key Responsibilities
  • Develop and Execute Marketing Programs: Translate business objectives and marketing priorities into effective marketing program goals and manage end-to-end execution across multiple channels.
  • Align Marketing Strategies with Business Objectives: Leverage product positioning, market research and analysis, including persona research and intent data, to align key messages and creative with optimal marketing channels at the right buying stage.
  • Collaborate with Cross-Functional Teams: Collaborate closely with internal stakeholders and external resources to create detailed project plans, enablement, timelines, and budgets for each initiative.
  • Drive Data-Driven Decision Making: Leverage data-driven insights to communicate performance, uncover opportunities, and recommend optimizations.
  • Lead and Manage a Team: Be an excellent people leader and communicator, responsible for managing a small team of marketing professionals.
Requirements
  • Proven Experience in Demand Generation: Proven experience in integrated marketing campaign management with a track record of meeting or exceeding expectations.
  • Strong Strategic Thinking: Strong strategic thinking and ability to translate business objectives into effective marketing campaigns.
  • Marketing Channel Expertise: Solid understanding and experience across marketing channels & programs including paid media, search, social, email, nurture/drip, web, webinars, gifting, chat, events, PR, AR, and more.
  • Account-Based Methodologies: Experience leveraging account-based methodologies and buyer journeys.
  • Data Analytics: Proficiency in data analytics with the ability to confidently communicate insights at the tactic, channel, program, team, and corporate level.
  • Leadership and Communication: Positive, problem-solving, growth mindset, and excellent people leadership and communication skills.
What We Offer
  • Competitive Compensation and Benefits: Outstanding medical, dental, and vision coverage, wellness benefits, and a generous 401k match.
  • Professional Development Opportunities: Extensive development and training offerings to help you grow your career at Veracode.
  • Collaborative and Dynamic Work Environment: An amazing community of professionals who take pride in what we do every day.

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