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Toronto, Ontario, Canada Company 1 - The Manufacturers Life Insurance Company Full timeAbout the Role:The Digital Analytics Implementation Specialist will play a key role in supporting the implementation and maintenance of digital analytics tools and Adobe Marketing technology integration for our Manulife US segment. This individual will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking...
Digital Analytics Implementation Specialist
2 months ago
The Digital Analytics Implementation Specialist will play a key role in supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for Manulife's US segment. This position will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions, and partner with IT on the continuous development process of enhancements made on our web and app properties.
Key Responsibilities- Support the implementation and maintenance of Digital analytics tools (Adobe Analytics, Tag Management System –Adobe Launch) for the new/existing web properties.
- Work closely with business analysts to define implementation requirements, Functional/Tagging Specification Documents and maintain documentation on processes of implementation.
- Collaborate with IT on continuous development work and closely align initiatives on our web properties.
- Develop, customize, and troubleshoot events and tags in complex environments with the use of JavaScript, XML, HTML, and CSS.
- Implement analytics tracking codes and assist in quality assurance to ensure tagging functionality across all web properties.
- Conducting A/B tests, and experience targeting on various web pages to optimize and personalize the user's web experience through Adobe Target and recommend changes that enable stakeholders to make appropriate strategic decisions.
- Look for cutting-edge best practices in digital analytics enablement such as event-driven data layer standardization, Adobe MarTech integration, etc.
- Undergraduate degree in engineering, computer science, or IT-related field
- At least 3 years of experience in digital analytics such as Adobe Analytics or Google Analytics, focusing on measurement of digital performance, data integration, and development.
- Strong JavaScript, XML, HTML, CSS, and computer programming concepts
- Advanced knowledge of dynamic tagging solutions (Adobe Launch/DTM, Google Tag Manager)
- Hands-on experience in event-driven data layer implementation for Adobe Analytics
- Hands-on experience creating and maintaining SDR implementations.
- Adobe Analytics and related Adobe Experience cloud tools expert (Adobe Experience Manager, Target, Audience Manager, RT-CDP, Adobe APIs etc.)
- Self-motivated team player with a strategic mindset
- Strong organizational, communications, and time management skills
Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges, and under '945' in Hong Kong.
Manulife is an Equal Opportunity Employer
At Manulife/JohnHancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact
BenefitsThe annual base salary for this role is listed below.
Primary Location: Toronto, Ontario
Salary range is expected to be between $70,350.00 CAD - $117,250.00 CAD
If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.
