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Creative Director

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Markham, Ontario, Canada Clearoute Full time

{"Role Summary": "As the Creative Director at Clearoute, you will oversee the development of Humaniti's creative content for social media, ensuring alignment with our overall marketing and business objectives. This role requires a natural leader who values out-of-the-box thinking and can drive Humaniti's social engagement and awareness.", "Key Responsibilities": [{"title": "Social Media Strategy", "description": "Develop and implement a comprehensive social media strategy that aligns with our broader marketing and business goals. This includes organic and paid social media efforts.", "bulletPoints": ["Create and execute a social media strategy that drives engagement and awareness", "Develop and manage social media campaigns across various platforms"]}, {"title": "Team Leadership", "description": "Lead, mentor, and manage a team of social media professionals, including social media managers, content creators, and community managers.", "bulletPoints": ["Provide direction, support, and performance feedback to ensure the team meets its objectives", "Mentor and develop team members to achieve their full potential"]}, {"title": "Campaign Management", "description": "Oversee the planning, execution, and optimization of social media campaigns across various platforms.", "bulletPoints": ["Ensure campaigns are on-brand, effective, and aligned with company goals", "Monitor and analyze campaign performance to optimize results"]}, {"title": "Brand Voice & Messaging", "description": "Ensure consistency in brand voice, messaging, and visual identity across all social media channels.", "bulletPoints": ["Work closely with the content and creative teams to maintain brand integrity", "Develop and implement a brand voice and messaging strategy"]}, {"title": "Budget Management", "description": "Manage the social media budget, including advertising spend, tools, and resources.", "bulletPoints": ["Ensure efficient use of funds to maximize return on investment", "Monitor and analyze budget performance to optimize results"]}, {"title": "Crisis Management", "description": "Understand social media crisis management protocols and ensure quick, effective responses to negative publicity or responses to protect the brand's reputation.", "bulletPoints": ["Develop and implement a crisis management plan", "Respond to negative publicity or crises in a timely and effective manner"]}], "Qualifications": "Advanced knowledge of social media platforms, tools, and best practices. Strong leadership and team management skills. Excellent strategic thinking and problem-solving abilities. Proficiency with social media analytics tools. Exceptional communication and interpersonal skills.", "Benefits": "Dental care, Extended health care, On-site gym, On-site basketball court, On-site squash court, Free or discounted food, Free on-site parking, Paid time off, Company events"}