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Marketing Director, Creative Content

1 month ago

Canada Pomeroy Lodging Full time
Job Title:

Marketing Director, Creative Content

Job Summary:

Pomeroy Lodging is seeking a highly skilled Marketing Director, Creative Content to lead our marketing efforts and develop innovative strategies to drive growth and revenue. As a key member of our team, you will be responsible for creating and executing comprehensive marketing plans, managing a team of marketing professionals, and collaborating with senior management to align marketing initiatives with business objectives.

Key Responsibilities:
  • Develop and implement integrated marketing and PR strategies to drive revenue and growth
  • Design and execute multi-channel marketing campaigns, including digital, print, social media, and email marketing
  • Utilize SEO, SEM, and PPC strategies to increase online presence and drive traffic to our websites
  • Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as needed
  • Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment
  • Set clear goals and performance metrics for the team, conducting regular evaluations and providing constructive feedback
  • Ensure continuous professional development for team members through training and development opportunities
  • Coordinate marketing efforts for events and conferences held at our resorts
  • Develop and manage the marketing and PR budget, ensuring optimal allocation of resources
  • Track expenditures and ROI, making data-driven decisions to maximize efficiency and effectiveness
Requirements:
  • Bachelor's degree in Marketing, Communications, Business, or a related field (Master's degree preferred)
  • Minimum of 8-10 years of experience in marketing and public relations, within the hospitality industry
  • Proven record of developing and executing successful marketing and PR campaigns
  • A passion for travel, hospitality, and the outdoors
  • Proficiency in digital marketing tools and analytics platforms
Benefits:
  • Competitive salary and performance-based bonuses
  • Personal days: 5 per year after 90 days of continued full-time employment
  • Food and Beverage discounts at ALL 6 of our dining outlets
  • Onsite newly renovated staff accommodations which include a residence convenience store and employee gym
  • Marriott Destinations membership providing you with discounted room rates and food and beverage discounts at any of Marriott's chain of hotels