Gestionnaire marketing, marketing partenaire direct au consommateur, Bell Média
4 days ago
Company Overview
Bell Canada is a leading telecommunications company that aims to transform the way Canadians communicate with each other and the world. We achieve this by offering the best network technologies, innovative digital solutions, and seamless customer experiences. Our products and services are designed and delivered by our team members, and we are always looking for skilled and experienced individuals to join us.
Our Values
We value diversity and offer an inclusive community where all team members can succeed. We are also committed to environmental, social, and governance initiatives, which allows us to have a greater impact on people's lives by helping them connect, work, learn, and have fun every day.
Job Summary
We are seeking a Marketing Manager, Direct-to-Consumer Marketing Partner, to join our team. As a key member of our Marketing team, you will be responsible for developing and executing marketing strategies to drive growth and revenue for our key direct-to-consumer brands, such as Crave and other digital properties with our platform partners.
Key Responsibilities
- Develop and execute marketing strategies to drive growth and revenue for key direct-to-consumer brands
- Conduct frequent analyses of campaign performance to optimize marketing efforts and better understand our customer base and competitive positioning
- Establish relationships with key advertising partners and leverage key opportunities to maximize ROI
- Optimize digital campaigns using frequent data analysis and testing
- Analyze campaign metrics and provide recommendations for optimization
- Collaborate with cross-functional teams to create acquisition campaigns and determine common efforts between teams or products
- Establish reporting functions and communicate learnings and results to key stakeholders on a weekly, bi-weekly, or monthly basis, depending on the audience
- Act as a subject matter expert for digital marketing developments and best practices in customer acquisition marketing
- Work closely with our internal digital media agency
- Establish and manage campaign budgets
Requirements
- Degree in Marketing, Advertising, or Business Administration (BBA) or equivalent
- 4-6 years of experience in digital marketing, with a proven track record of developing conversion-based marketing strategies throughout the customer's digital journey
- Deep understanding of digital marketing trends, competition, and customer habits, from Apple downloads to IAP partner sign-ups
- Exceptional analytical skills; strong focus on ROI
- Experience with data segmentation and customer analysis as a basis for discovering exploitable opportunities
- Exceptional leadership and people management skills
- Ability to influence key stakeholders and drive change
- Dynamic, team-oriented, and collaborative mindset
- Ability to adapt to a fast-paced and rapidly evolving work environment, set priorities, and meet tight deadlines
- Experience in a digital media agency, a significant asset
- Bilingualism (French and English), a significant asset
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