Strategic Email Marketing and CRM Lead

2 days ago


Toronto, Ontario, Canada Harry Rosen Full time
Job Overview

We are seeking a highly skilled Strategic Email Marketing and CRM Lead to join our marketing team at Harry Rosen Inc.

About the Role

This exciting opportunity exists in the Marketing Department, where you will lead a team to drive strategy and channel performance as the Email Marketing and CRM Manager. You will be responsible for developing and implementing CRM strategies to maximize customer engagement, retention, and lifetime value.

The successful candidate will have 5+ years of experience in email marketing and CRM, with a proven track record of leading strategy, teams, and projects. You will be an expert in email best practices and have a basic understanding of HTML/CSS for email creation.

You will work closely with data and analytics teams to build and optimize customer segments and personalize communications. Your role will involve integrating CRM insights into email and SMS campaigns to enhance targeting and deliver data-driven results.

Key Responsibilities
  • Develop and execute the overall email marketing strategy in support of business objectives.
  • Provide thought leadership on email best practices and latest developments.
  • Manage the email marketing calendar to drive business outcomes.
  • Review and approve all email communications ensuring accuracy, quality, and adherence to email best practices.
Requirements

To be successful in this role, you will need:

  • A degree or diploma in Marketing, Communications, Business, or a relevant field.
  • Proven experience in leading strategy, teams, and email projects.
  • Basic understanding of HTML/CSS for email creation is considered an asset.
  • Past experience in retail or fashion is also preferred.
  • Proficiency with email marketing platforms.
What We Offer

As a Strategic Email Marketing and CRM Lead at Harry Rosen Inc., you will enjoy:

  • Competitive pay program.
  • Opportunities to earn yearly bonus plan.
  • Best-in-industry discounts and special purchase opportunities.
  • A comprehensive flexible benefits package.
  • Pension and Group RRSP Programs that grow with you.
  • A modern, digitally advanced workplace.
  • A leader committed to supporting the achievement of your personal career goals.


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