Senior Product Marketing Manager
3 days ago
We are seeking a highly skilled Senior Product Marketing Manager to lead our go-to-market strategies for product activations and adoption of Fresche's product portfolio. As a key member of the marketing team, you will be responsible for developing product positioning, value propositions, and compelling messaging that resonates with our target audience.
Key Responsibilities- Develop and execute go-to-market strategies for product launches and campaigns to drive conversions, adoption, and retention.
- Collaborate with cross-functional teams to craft and execute product cross-sell and upsell campaigns for Fresche's business units.
- Develop high-value content, including sales decks, solution briefs, pitch decks, battlecards, guides, education sessions, demos, explainer videos, customer case studies/references, and use-cases.
- Provide market insights and customer journeys to influence product and marketing strategies.
- Support partner marketing initiatives with content development for the partner channel.
- 7+ years of product marketing experience with a B2B SaaS company.
- Proven track-record of creating and executing product launches and marketing programs that generate subscription revenue.
- Demonstrated experience in executing product cross-sell and upsell campaigns to grow revenue and support customer retention.
- Superior storytelling and writing skills translating product and technical concepts into value propositions and messaging, content, and presentations that deliver business impact.
- Naturally curious and creative in uncovering market insights and customer journeys.
- Highly proficient or experience with Product Marketing principles. Certification in Pragmatic Marketing or SiriusDecisions Product Marketing is an asset.
- Data-first and agile approach to product marketing campaigns.
- Proficiency in Asana is an asset.
Fresche Solutions offers a dynamic work environment with great work-life balance and flexible hours. We are committed to excellence and are looking for highly motivated, energetic, and creative individuals who work well in a fast-moving team environment.
-
Senior Product Marketing Manager
8 hours ago
Montreal, Quebec, Canada Fresche Solutions Full timeJob Title: Senior Product Marketing ManagerAt Fresche Solutions, we're seeking a seasoned Senior Product Marketing Manager to lead our go-to-market strategies for product activations and adoption of our software portfolio. As a key member of our marketing team, you'll be responsible for crafting compelling product positioning and messaging, product launches,...
-
Senior Product Marketing Manager
4 hours ago
Montreal, Quebec, Canada Fresche Solutions Full timeJob Title: Senior Product Marketing ManagerAt Fresche Solutions, we're seeking a seasoned Senior Product Marketing Manager to lead our go-to-market strategies for product activations and adoption of our software portfolio. As a key member of our marketing team, you'll be responsible for crafting compelling product positioning and messaging, product launches,...
-
Senior Product Marketing Manager
5 days ago
Montreal, Quebec, Canada Fresche Solutions Inc Full timeJob Title: Senior Product Marketing ManagerFresche Solutions Inc is seeking a highly skilled Senior Product Marketing Manager to lead go-to-market strategies for product activations and adoption of our product portfolio.About the Role:Develop and execute product positioning, value propositions, and compelling messaging that resonates with the target...
-
Senior Product Marketing Manager
5 days ago
Montreal, Quebec, Canada Fresche Solutions Inc Full timeJob Title: Senior Product Marketing ManagerFresche Solutions Inc is seeking a highly skilled Senior Product Marketing Manager to lead go-to-market strategies for product activations and adoption of our product portfolio.About the Role:Develop and execute product positioning, value propositions, and compelling messaging that resonates with the target...
-
Product Marketing Manager
1 month ago
Montreal, Quebec, Canada UAP Inc. Full timeJob OverviewThe chosen candidate will support the Senior Market Manager in executing approved marketing initiatives for specific product categories aimed at enhancing sales performance. They will be responsible for conducting comprehensive analyses to aid in the formulation of these initiatives and ensuring the master product file is accurately maintained...
-
Senior Manager of Product Marketing
1 month ago
Montreal, Quebec, Canada costar Full timePosition OverviewAs a Senior Manager of Product Marketing, you will play a pivotal role in shaping the future of our professional tools at CoStar Group. Our organization is a premier global provider of commercial and residential real estate information, analytics, and online marketplaces.We are on a mission to revolutionize the real estate industry by...
-
Senior Product Marketing Manager, Commerce
2 weeks ago
Montreal, Quebec, Canada Coveo Full timeAbout the RoleCoveo is seeking a Senior Product Marketing Manager to join our Commerce Team. As a key member of our marketing organization, you will be responsible for developing and executing go-to-market strategies to acquire new customers and drive strategic growth.Key ResponsibilitiesDevelop and evangelize clear and concise value propositions and...
-
Senior Product Marketing Manager, Commerce
2 weeks ago
Montreal, Quebec, Canada Coveo Full timeAbout the RoleCoveo is seeking a Senior Product Marketing Manager to join our Commerce Team. As a key member of our marketing organization, you will be responsible for developing and executing go-to-market strategies to acquire new customers and drive strategic growth.Key ResponsibilitiesDevelop and evangelize clear and concise value propositions and...
-
Montreal, Quebec, Canada Coveo Full timeAbout the RoleWe are seeking a Senior Product Marketing Manager to join our Commerce Team at Coveo. As a key member of our marketing team, you will be responsible for developing and executing our go-to-market strategy to acquire new customers.Key ResponsibilitiesDevelop clear and concise value propositions and solution-based narratives that differentiate and...
-
Montreal, Quebec, Canada Coveo Full timeAbout the RoleWe are seeking a Senior Product Marketing Manager to join our Commerce Team at Coveo. As a key member of our marketing team, you will be responsible for developing and executing our go-to-market strategy to acquire new customers.Key ResponsibilitiesDevelop clear and concise value propositions and solution-based narratives that differentiate and...
-
Senior Product Marketing Manager, Commerce
1 week ago
Montreal, Quebec, Canada Coveo Full timeAbout the RoleCoveo is seeking a Senior Product Marketing Manager to lead the development and execution of our go-to-market strategy for our Commerce Team. As a key member of our marketing team, you will be responsible for crafting compelling narratives and aligning with diverse customer personas to drive pipeline growth and position our solutions...
-
Senior Product Marketing Manager, Commerce
1 week ago
Montreal, Quebec, Canada Coveo Full timeAbout the RoleCoveo is seeking a Senior Product Marketing Manager to lead the development and execution of our go-to-market strategy for our Commerce Team. As a key member of our marketing team, you will be responsible for crafting compelling narratives and aligning with diverse customer personas to drive pipeline growth and position our solutions...
-
Senior Marketing Manager
5 days ago
Montreal, Quebec, Canada Octasic Full timeSenior Marketing ManagerOctasic is seeking a seasoned Senior Marketing Manager to spearhead our marketing efforts in the defense and security markets. As a key member of our team, you will be responsible for developing and executing strategic marketing plans that drive business growth and revenue.Key Responsibilities:Contribute to annual marketing plans in...
-
Senior Marketing Manager
5 days ago
Montreal, Quebec, Canada Octasic Full timeSenior Marketing ManagerOctasic is seeking a seasoned Senior Marketing Manager to spearhead our marketing efforts in the defense and security markets. As a key member of our team, you will be responsible for developing and executing strategic marketing plans that drive business growth and revenue.Key Responsibilities:Contribute to annual marketing plans in...
-
Marketing Product Specialist
1 month ago
Montreal, Quebec, Canada UAP Inc. Full timeJob OverviewThe chosen candidate will support the Senior Market Manager in executing approved marketing initiatives for specific product categories aimed at enhancing sales performance. This role requires the generation of comprehensive analyses to aid in the formulation of these initiatives while ensuring the master product database is current for the...
-
Senior Product Manager
5 days ago
Montreal, Quebec, Canada Manulife Full timeSenior Manager, ProductThe Senior Manager, Product will drive the operationalization of strategies for optional member products, including Life, Critical Illness, AD&D, and more. Working closely with teams such as Marketing, Sales, Operations, and Finance, the Senior Manager will implement new products, manage campaigns, and lead special projects.Key...
-
Senior Product Manager
5 days ago
Montreal, Quebec, Canada Manulife Full timeSenior Manager, ProductThe Senior Manager, Product will drive the operationalization of strategies for optional member products, including Life, Critical Illness, AD&D, and more. Working closely with teams such as Marketing, Sales, Operations, and Finance, the Senior Manager will implement new products, manage campaigns, and lead special projects.Key...
-
Senior Product Manager
5 days ago
Montreal, Quebec, Canada Manulife Full timeSenior Manager, ProductThe Senior Manager, Product will drive the operationalization of strategies for optional member products, including Life, Critical Illness, AD&D and more. Working closely with cross-functional teams such as Marketing, Sales, Operations and Finance, the Senior Manager will implement new products, manage campaigns, and lead special...
-
Senior Product Manager
5 days ago
Montreal, Quebec, Canada Manulife Full timeSenior Manager, ProductThe Senior Manager, Product will drive the operationalization of strategies for optional member products, including Life, Critical Illness, AD&D and more. Working closely with cross-functional teams such as Marketing, Sales, Operations and Finance, the Senior Manager will implement new products, manage campaigns, and lead special...
-
Senior Product Manager
3 days ago
Montreal, Quebec, Canada RPMGlobal Full time{"title": "Senior Product Manager", "description": "Job Title: Senior Product ManagerExertis | JAM is seeking a Senior Product Manager to join the Erikson Pro division, responsible for professional and commercial audio and intelligent lighting products in Canada.The ideal candidate will have in-depth experience and strong knowledge of automated lighting in...